DFC: PS3 won't break even |
Ó
Gamasutra reports that market research firm DFC Intelligence has painted a pretty bleak picture for the future of the Sony PlayStation 3 console. Speaking at the GameON: Finance (GOF) event, DFC president Wanda Meloni said that they don't expect the PS3 to break even.
"Sony has the most to lose this current generation," said Meloni. She pointed to Sony's production costs for the PS3 as the main reason why they don't expect the console to break even across its lifetime.
Sony has been working on lowering production costs for the PS3, though, so this may change in the future. The Gamasutra report didn't mention if DFC took cost cutting measures into account for their analysis or just used the current production cost of a PS3 console and projected it over the next 8 or so years.
Meloni also said that DFC expects Sony to capture only 40 to 50 percent of the market by the end of this console generation compared to its 67 percent market share at the height of the PS2's popularity. It's a step down, sure, but 50 percent in a market with three direct competitors sounds pretty good to me.
Related articles:
- Sony: 2008 is PS3's year; hardware, cost, and pricing levelling out
- Shaky ground: Sony lost US$ 3.32 billion due to PS3 cost, pricing imbalance
Via Gamasutra
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
| Top Jumps | |
| Custom Firmware 5.50GEN-D3.. | (2689) |
| Custom Firmware 5.50GEN-D3.. | (1005) |
| Tiger Woods Wife Outrun Fl.. | (499) |
| Custom Firmware 5.50GEN-D3.. | (457) |
| MaGiXieN: 6.xxGEN is not w.. | (404) |
| MaGiXieN explains release.. | (358) |
| Custom Firmware 5.03GEN-C.. | (292) |
| PSP Homebrew: CFW 5.03 GEN.. | (203) |
| Custom firmware 5.50GEN-D.. | (164) |
| Wii homebrew - Custom IOS3.. | (101) |
| Naruto Shippuden: Ultimate.. | (91) |
| PSP Revolution v0.3 | (89) |
| PS3 optional update 3.15 d.. | (85) |
| PSP homebrew - DaedalusX64.. | (82) |
| PSP Homebrew - PSPDisp v0... | (81) |
| No plans for custom firmwa.. | (77) |
| Resident Evil 5 patch 1.03.. | (73) |
| PSP homebrew game: PSP Mar.. | (73) |
| Sony starts talking about.. | (72) |
| PS3 is year's best platfor.. | (70) |
| gpSP v0.9 for the PSP | (67) |
| PSP homebrew - PSP Live TV.. | (66) |
| Sony sells 440,000 PS3 uni.. | (66) |
| PSP homebrew - DaedalusX6.. | (66) |
| PS3 3.15 system software u.. | (62) |
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments
I'm honestly surprised to hear someone refer to this generation, as "this generation"... Alot of people seem to still think that the current generation is "next generation" and we're all still playing GC/PS2/Xbox1
MS made no money off of the original XBOX and it was better because of it. We the gamers shouldn't care how much a system sells or makes.
lol true
we gamers only care about great games. and to our eyes and minds, sony still has tons of money. so the ps3 gaming library will still be healthy for the years to come.
instead of just stealing exclusives, tell them to actually make a decent game especially first party ones
I'm a pretty big Sony fan, but there is absolutely no chance that the PS3 will end up with 50% market share at the end of this generation.
Well, they said 40-50. Approximates to date: Wii - 47.43% 360 - 30.13% PS3 - 22.43%
Add New Comment