Codemasters getting filthy rich with DiRT

Posted Jun 30, 2007 at 5:28PM EST by QJ Staff

Listed in: PS3, Xbox 360, PC Gaming Tags: Codemasters, Microsoft, Rod Cousens, Sony

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After its first week out on the market, Colin McRae: DiRT by Codemasters has hit the half-million mark in global sales. The game's demo has been downloaded more than 500,000 times and the actual sales figures are just a shade behind.

Codemasters CEO Rod Cousens comments "This success with DiRT is a text-book case of our product development, marketing and distribution efforts all working together to ignite consumer interest and drive sales."

Cousens also revealed that almost half of the game's first-week sales were from the United States, and said that the distribution is a sign that the DiRT franchise is catching on internationally.

DiRT is available now for the Microsoft Xbox 360 and the PC. A Sony PlayStation 3 version will be released later this year and is also expected to sell well in the platform.

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Comments 

 

# Cool — 777Worldliner 2007-06-30 18:49

It does look like a nice game, can't till it comes out for the PS3!

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# PS3 version better be good. — Guest 2007-06-30 19:26

Only good games on the ps3 are first party titles. Hopefully we might have something like what happened to Oblivion happen to us.

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# This game looks cool, but... — Guest 2007-06-30 20:34

Sorry, I've got Motorstorm already (Really good game). I wouldn't mind trying out DiRT sometime, though.

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# yeah who needs dirt — Guest 2007-06-30 20:42

it'll just be a crappy port. no thanks, mortorstorm rox too hard for their crap port.

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# eh — Guest 2007-06-30 21:35

Don't knock it too hard, it's a good game. Not as intense as Motorstorm, but it has real rally cars and it's damn pretty(not that Motorstorm isn't). You should give it a shot if the demo ever makes it to the Station

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# I'd rather see — Guest 2007-07-01 05:15

I'd rather see the sales figures for Overlord from Codemasters.

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# demo — Guest 2007-07-01 06:22

whens the PS3 demo coming out?

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# waitng for burnout — Datnizzle 2007-07-01 08:25

I want Burnout, it seems to be the first multi-platform game that is optimized for the ps3. I have less faith in Codemasters than I do EA, and that's not good.

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# dont bother — Guest 2007-07-01 09:17

dont even bother buying the game unless you really feel the need to waste money. when it comes out its going to be crap especially becuase of gran turismo 5

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# And why not? — Guest 2007-07-01 11:22

I bet you are saying that cuz you do not have a job, and needs to save money like me. Because...Gran Turismo 5 is releasing at the end of the year..

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# ? — na2rul 2007-07-01 12:34

didnt these guys make micro machines?

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# hurry up ps3 — Guest 2007-07-01 16:53

wish i could make millions selling dirt

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