Blur will be racing genre's Call of Duty

Posted May 8, 2009 at 3:47PM EST by Mabie A.

Listed in: PS3, Xbox 360 Tags: Activision, Activision Blizzard, Bizarre Creations, Blizzard, Robert Kotick

Blur is intended to change the face of racing, thus is the objective of Activision. Speaking at the Q1 earnings call of Activision Blizzard, Activision CEO Michael Griffith disclosed that they have very high targets for Blur.

Being developed by Bizaare Creations, Blur is said to bring "real innovation to the racing category and is looking very strong," described Griffith. "You will all get a chance to see this game first-hand at E3, but suffice it to say, we are excited to be entering this genre with this game."

Robert Kotick, CEO of Activision Blizzard, agrees and thinks that there is "a unique opportunity in the racing genre with Bizarre Creations." Furthermore, "We are especially excited about entering what has been historically one of the biggest categories of video games that we have not been in before, and as Mike said, we expect to do in that category over time what we did in the first person action category with Call of Duty."

Such high expectations, indeed. Blur was first unveiled just last week, and is reported to be reminiscent of PGR4.

Bizaare Creations on Microsoft: They got cocky on us

Via VideoGamer

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If it had like RPG-ish elements.. Sounds nerdy but I mean, if they could incorporate like .. I don't even know how to describe it. I don't mean like driver skill, I mean like.. You can unlock special things.. I don't know..

What I REALLY want is a game like AutoAssault that can be played online.. A game where you can totally customize your car and battle a la Twisted Metal.

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Blur will be racing genre's Call of Duty

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