Bethesda asks sites to remove Fallout 3 trailers "in connection with ESRB guidelines"

Posted Oct 27, 2008 at 2:53PM EST by Karl B.

Listed in: PS3, Xbox 360 Tags: Bethesda, ESRB, Pete Hines

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Fallout 3 (PS3, Xbox 360, PC) is only a hours away from launch but it looks like the hound of censorship is still nipping at Bethesda's heels.

Bethesda marketing VP Pete Hines has just fired out an email asking gaming websites to take down trailers for the much-awaited post-apocalyptic RPG. Hines didn't give any specific reasons, saying only that the request is "in connection with ESRB's advertising guidelines":

In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.

Thank you for your attention to this matter.

Bethesda is also facing some backlash from Washington DC residents outraged by the game's ads, which according to one particularly vocal complainant is "a daily reminder that Washington is a prime target for an attack". Maybe this has something to do with it?

The marketing blitz for Fallout 3 has been going on for quite some time now, though, so even if the videos are taken down now I doubt it'll affect the game's sales that much.

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• Moo! India Fallout 3 canceled by Microsoft due to "cultural insensitivities"; Brahmin to blame?
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Buy: [Fallout 3 (Xbox 360, PS3)]

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Comments 

 

# Get over it — Nathanias 2008-10-27 16:26

It's a game

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# Its finally happening — robert_slawson 2008-10-27 16:41

ESRB is trying to censor the internet watch soon all your favorite pornsites with have the esrb rating before you enter. This site is rated A for nudity

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# wait a minute — death 2008-10-27 20:27

this games not out yet?



im serious i could've rented this 2 weeks ago my local gameplace had copies on the shelf. my gf made me rent a movie instead ...............damm

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# roflmao — jacobian91 2008-10-29 01:06

I don't think that they could go that far even if they wanted to.





I agree though, it's getting kinda rediculous.

Reminds me of the FCC episode of Family Guy.

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