Analyst: PS3 price cuts unlikely this year

Posted May 15, 2008 at 5:59AM EST by QJ Staff

Listed in: PS3 Tags: Colin Sebastian, Lazard Capital Markets, Microsoft, Playstation Home, Sony

Those of you expecting cheaper PlayStation 3 consoles this year may be disappointed. Based on the the recent release of Sony's 2007 fiscal year results, Lazard Capital Markets analyst Colin Sebastian predicted that a PS3 price cut during 2008 will be rather unlikely.

The reason behind this was because of the company's shift in marketing strategy for the year. It seems like Sony is less focused on the console market share and will instead be turning its attention towards online services and segment profitability for better sales.

Here's a quote from Sebastian explaining his stand on the matter:

During its earnings call, Sony management indicated the company is now more focused on achieving profitability in the PlayStation segment and rolling out online services (e.g., PlayStation Home) rather than chasing unit market share vs. Microsoft and Nintendo. Importantly, management comments also suggest that a price cut is less likely on the PS3 this year, at least in the near term.

It definitely seems as if Sony is finally making some headway in cutting down its accumulated losses during the 2006 to 2007 fiscal year, with profitability finally expected by the end of March 2009. Sony announced yesterday that it hopes to sell 10 million PS3s worldwide this year.

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depends on the competitors strategy in terms of prices.

If M$ is going to make a price cut, Sony needs to follow, because the ps3 is already twice as expensive as the 360 Arcade (at least here in Europe), but this is very unlikely.

However i think there is a little chance of a ps3 price drop on Christmas.

# eHH — BIH 2008-05-15 09:32

The PS3 isnt realy expensive for what you get......

I think they have lowerd it as far as the can for now untill the parts get cheaper.

Sony loose money on every console sold and i doubt they want to loose anymore.

Pricecut isnt needed...

# Bundles — Amaru 2008-05-15 10:28

I don't see a price cut lurking around either. Instead, I think they'll just keep releasing new bundles, sort of compensating for the price by bundling good titles for a cheap price. Heck, the online services being free on PS3 should also be figured clearly on those bundle ads.

Anyway, people will still keep buying PS3s at its current price, with all the new titles and services being released. :3

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Analyst: PS3 price cuts unlikely this year

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