Analyst: PlayStation 3 gaining, Xbox 360 needs price cut

Posted Mar 14, 2008 at 10:17AM by QJ Staff Listed in: PS3, Xbox 360 Tags: Jesse Divnich, Microsoft, NPD, Sony
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Analyst: PlayStation 3 gaining, Xbox 360 needs price cut - Image 1 


We seem to be approaching Sony's time in the limelight. Recent data from the NPD Group revealed that the Sony PlayStation 3 outsold the Xbox 360 for the second month running in February. Does this mean that Microsoft would soon be trailing behind?

According to Jesse Divnich, a video game industry analyst for simExchange, this doesn't have to be the case. Divnich notes that the PlayStation 3 is indeed gaining ground on the Xbox 360, and that Microsoft needs to react to this to be able to gain back momentum.

Microsoft recently commented that Sony's victory in February was due to Xbox 360 shortages. Divnich, however, remarks that Sony is gaining ground, whether or not Microsoft has been suffering shortages in supply.

The answer to Microsoft's problem, according to Divnich at least, is a price cut for the Xbox 360. A price cut for the console was recently introduced in Europe, and analysts have speculated not soon after that a similar drop will be introduced in the US.

Divnich remarks that with Sony's victory in February, a price cut for the US is even more likely. A price cut would be Microsoft's chewing gum solution to plug up their problem for now:

In the short-term, Microsoft's only feasible and economical option is to look at reducing its hardware price in North America to at least slow down the PS3's momentum until it can implement more long-term solutions to winning the next-generation console war.



Via GameDaily BIZ

 
 
 

Comments [refresh]

by CR0WN - 2008-03-14 06:51
» Hmm...

I think MS would need a hell of a lot more than a price drop...especially in the summer.

by lavino - 2008-03-14 07:44
» so true...

I looked at the release lineup from March to June... except R6V2 and Soul Cal4 absolutely nothing interests me (and no, I never like GTA or anything alike at all but that's just me)

by Nevers - 2008-03-14 07:49
» DROP that price M$

... so Sony is forced to give us another price drop so I can put some o' that stimulus package towards bills.

by Ricardodude - 2008-03-14 11:31
» Ummm

I don't think Microsoft is at any threat of getting outsold at the moment. At the rate that the PS3 is out selling the 360, it would take years and years, of the same trend, for there to be more PS3 owners...

by Payka - 2008-03-14 17:07
» *sigh*

Linegraphs arent always straight.

by Quixand - 2008-03-14 21:56
» hahaha

payka... that's comment of the day buddy.

by Binary - 2008-03-16 03:23
» well

It helps out poor people like me planning on buying it but I should wait for next sku to come out.

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