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A Sneak Peek At The PS3 Ad Campaign?

Posted Sep 18, 2006 at 5:28AM EST by QJ Staff

Listed in: PS3 Tags: New York, playstation 3 updates, Sony
Ó

Sony Ad


Many Bothan spies died to bring us this information.

Well not really, but I've always wanted to say that. In any case, these images were dropped off in our mailbox by a certain source who may be in the know at the erm, source... maybe. It's all very clandestine and Broken Sword-ish, suffice to say they may or may not be authentic. 

These images are apparently representative of some of PlayStation 3 billboards that will be a part of the PlayStation 3 ad campaign. The billboards are slated to go up on October the 1st in New York but as always in cases such as these we can't state with 100% certainty that these are real, still, we're fairly certain (ish), they do seem to match Sony's penchant for high concept advertising and continue using the tag "Play Beyond"first shown at E3.

We've got what I've affectionately named "the bland 4D room one, the dead chessman one, and the big melty clock one. Have a looksee:

Sony Ads - Image 1    Sony Ads - Image 2    Sony Ads - Image 3

Some thoughts: Off the top of my head the big melty clock one appears to be an allusion to Salvador Dali's surrealist painting The Persistence of Memory, it might even share some similar themes to that famous painting which also features a number of melting clocks which are a visual representation of the warping of time that appears when we enter the dream state ( "Play Beyond", get it?). And then there's the dead chessman, or more accurately, the dead King, I expect this one's fairly straightforward, game of chess ends when one player captures the opponents kind, game over, checkmate... I think.

 Anyway, I'm looking forward to hearing what you guys think of these images and what you think they mean, share all in the comments below!






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Comments 


 
# ps3 is kingGuest 2006-09-18 06:31
better than this is living crap.

Reply
 

 
# omg!Guest 2006-09-18 06:39
that is so racist! they're killing the BLACK chess piece!!



....





all who complained at sonys psp ads are *****s

Reply
 

 
# Me likeGuest 2006-09-18 07:03
They ARE much better than the this is living stuff, if they are real. Which they may well be. But I do like it.

Reply
 

 
# Hey Nerd...CHUCKINGROCKSATSPACESHIPS 2006-09-18 07:03
at least it wasn't a white PS3...



:D :D :D :D :D

Reply
 

 
# coolGuest 2006-09-18 07:59
but i still dont really get the clock one. even if it does allude to that painting, why?



P.S. I think Snake should replace Crash as the PlayStation mascot. :P

Reply
 

 
# looks realGuest 2006-09-18 08:26
looks preety real imo and man, the dead bloody king, WOW is that a cool image, talk about a picture is a thousand words. We all know that thats to the "reigning king" at the moment, Xbox 360 and they WILL in fact 'kill' their king, checkmate =D. oh yea Chris about time u make another post, ur like the only poster that makes sense in their posts and is smart (like the persistence of memory... niice). Oh and about the clock, that could also mean the time thats gonna be melted away from playing PS3 come launch :P.

Reply
 

 
# l l l 7Guest 2006-09-18 09:18
wats with the " l l l 7 " symbol?

Reply
 

 
# Guest 2006-09-18 09:19
I like the Salvador Dali melting clock ad.

Reply
 

 
# .Rasseru 2006-09-18 09:22
the l l l 7 stands 4 11/17 the date of the ps3

Reply
 

 
# FAKE!!!!!Guest 2006-09-18 09:40
this is fake... the clear white in some parts of the ad... and always the same backround? doesn't look like real to me...

and sony would make it's logo at least in one edge of the ad...

Reply
 

 
# oh...thx no 10Guest 2006-09-18 12:22
notice how the building on the background is the same btw all 4?



wtf is with that



It's a nice ad, but I wish for more...

Reply
 

 
# Well...Guest 2006-09-18 19:57
The PS3 is black too, so you cant think it's racist...



Unless the opressive white background did it.

Reply
 

 
# Well well wellGuest 2006-09-18 22:01
Feeding the hype machine again are we?

Reply
 

 
# Guest 2006-09-18 23:14
Wow, if this is the ad campaign then someone should tell sony that they are trying to sell a games machine.



I have worked in advertising for years and this is horrible.



I wouldn't notice this sign on a billboard, a subway, or even if it was tattooed on my chest.



I can see the world passing this ad and mumbling "I'm sorry, you have me mistakened for someone who gives a *****"

Reply
 

 
# Guest 2006-09-19 07:05
I like the clock one, notice that the clock reads 3. I think what they are trying to convey is once the ps3 hits, it will be game over for your social life. HA!

Reply
 

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