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Zelnick throws down the gauntlet: 2K Sports outrates EA Sports |
Listed in: PSP, Xbox 360, PS3, Wii, Nintendo DS, PC Gaming Tags: 2K Sports, EA Sports, Piper Jaffray, Take-Two Interactive
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2K Sports isn't really the most profitable division of Take-Two Interactive, especially in relation to Rockstar Games, another division of T2, and is the studio behind Grand Theft Auto IV.Strauss Zelnick, chairman of T2, feels that things will turn around soon, expressing confidence at the quality of the games from 2K Sports, whose franchises include Major League Baseball and Top Spin.
Such is his confidence that Zelnick even strikes a jab at competing studio, EA Sports. Speaking at the 28th annual Piper Jaffray Consumer Conference, Zelnick remarks:
We pride ourselves on our quality. When we go head-to-head with 'Brand X' we out-rate them significantly. We outsell them when we go head-to-head. It's sort of an unheralded achievement. This is a tough business.
Brand X, as can be easily construed, refers to EA Sports. Zelnick is disappointed that the sports business won't become profitable this fiscal year, but he believes that once hardware sales gain more penetration in the market, things will turn around.
Of course, this could also hold true for EA Sports, as both studios release games on multiple platforms, so in terms of hardware, neither have a monopoly. As Zelnick implied, the battle isn't in the number of platforms the games were release in, but in the quality of the games themselves.
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Comments
I mean, c'mon releasing two soccer games in one year, FIFA 08 and UEFA Euro 2008? I dunno what you think, but that's a clear proof taht EA is just money hungry. They bascially only changed the licenses.
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FIFA 08 And UEFA Euro 2008 are good games and your just angry that the game is not made for idiot like you!!!!!
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And I usually stay away from 2K sports, because they have the most annoying announcers.
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Maybe for a while years ago. Not anymore.
Reply