Ubisoft launches TV ads attack this holiday season |
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Ubisoft is heading to the boobtube for this Christmas. Launching a series of TV ads, their aim is to make their products more prominent for the holiday consumers. Says Jon Rosenblatt, Ubisoft's UK marketing director, "From now until Christmas we are targeting various different demographics."For example, the new Rayman Raving Rabbids TV Party game is backed with a £1 million worth of TV ads, slated to run in ITV1's popular family shows The X Factor and Harry Hill's TV Burp. Aside from that, they're also launching a TV campaign on November 14th for the range of Imagine games for tween girls. The ads will be featuring Holly Willoughby and Fearned cotton, and will be promoting in particular the Imagine Dream Weddings game.
Backing up this barrage of TV ads from Ubisoft is the National Schools Partnership. Meanwhile The Planet Rescue range for the DS and the Wii is being promoted on TV as well, and carries and educational 'I Love My Planet' educational pack for teachers and students alike. The game franchise teaches kids to learn about the environment and endangered animals.
See, Ubisoft is not just about making money. They're inserting some kind of corporate responsibility in their marketing strategies as well. Rosenblatt notes, "It is more about more than just getting our brand on TV."
Via Brand Republic
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