Survey says in-game ads are effective |
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Some gamers frown at in-game ads, while others don't find any significant annoyance from seeing different brands plastered around their game. A recent study by Microsoft-owned Massive Inc. show that this kind of advertising is very effective, so we'll probably be seeing more of these shameless plugs in the future.Some 600 North American gamers were gathered to answer questions after playing either ad-free or ad-supported versions of EA's Need for Speed: Carbon.
The latter group experienced desirable numbers: brand rating went up by 37%, purchase consideration reached 41%, and ad rating boosted to 69%.
Massive Inc. is in charge of placing ads in various games. Their CEO, Cory Van Arsdale, believes that marketers want to "stand out in cluttered media forms," and video games are the way to go. That said, expect more advertisements in your games - most likely in those rooted in real life, such as sports and racing titles.
Via Games Industry
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Comments [refresh]
I swear to god qj has posted this article and this picture like 10 times. Who cares
thanks.
If i ever see a pizza hut in Final Fantasy i will cut my wrist
http://www.ps34free.com/default.aspx?r=862277
No joke, No scam, No Time Wasted!
Watch they going start advertising like that.
I'd be fine with that. That wouldn't get so much in the way and would actually get people coming to the store as apposed to just seeing an ad.
I'm fine with in game advertising as long as it looks like it belongs. A good mix of the real world is not a bad thing.
I just don't want to see a McDonald's add plastered on a pyramid in Tomb Raider.
Pasting adds in corridors like the picture above is unnatural looking and NOT COOL.
like i really want a gun in RFOM sponsored by Barbie