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Study says women dominate casual gaming |
Listed in: PS3, Wii, Xbox 360, MMORPG, Nintendo DS, PC Gaming Tags: Electronic Arts, Nintendo, Pogo, PopCap Games
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A study, commissioned by PopCap Games, showed that women love a good game of Cake Mania, and they aren't shy about it. After media content providers were determined to deliver advertisements catering to the young male bracket on consoles, the study by Information Solutions Group (ISG) reveals that casual gamers are "predominantly female."Looking for numbers? Try 76% casual gamers that are female against 24% male casual gamers. And even over at Yahoo! Games and Electronic Arts casual gaming bet Pogo, more casual gamers are female.
The non-gamer bracket that included your girlfriend and your grandmother is now blessed with a gamers' edge on Zuma, thanks to the simplistic, yet entertaining casual game. With Miyamoto's previous speech on catering the Nintendo Wii to women, it's now clear that introducing games to the female bracket shows just how big of a market the game industry can tap into.
The games women play may not be "hardcore," but it's a start for toning hand-eye coordination technique and basic game mechanics. Females are entering the mainstream gaming scene, and not as promo girls on the side (mind you). Even if the hardcore gamers are predominantly male, it's no indication that it should stay that way. There are already girl gamers around in the professional gaming scene, and it won't be a surprise if that increased this year, too.
One such study back in 2006 highlighted that 42% of adult console gamers were female, and the rest were male. In a broader scale, PC and console games were played by more males than females: 62% against 38%. So in essence, the gaming demographics is becoming more evenly distributed as time rolls on.
And with the success of the Nintendo Wii and MMO games, this year could spell the game industry's renewed focus on delivering games to gamers, and not games to males only.
Via eMarketer
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LEFT TO RIGHT ON TOP PIC
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Those women casual gamers ? HA! VERY FUNNY!
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BLAH BLAH MCF*ckin VLAH BLAH!!!!!!!!!!! !!!!!!!!!
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no one spends like 2-3 hours+ on flippin games like that.....
unless they seriously have never played a console/real pc game.
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