Study says women dominate casual gaming

Posted Apr 15, 2007 at 9:00PM by QJ Staff Listed in: PS3, Wii, Xbox 360, MMORPG, Nintendo DS, PC Gaming Tags: Electronic Arts, Nintendo, Pogo, PopCap Games, Zuma

A study, commissioned by PopCap Games, showed that women love a good game of Cake Mania, and they aren't shy about it. After media content providers were determined to deliver advertisements catering to the young male bracket on consoles, the study by Information Solutions Group (ISG) reveals that casual gamers are "predominantly female."

Looking for numbers? Try 76% casual gamers that are female against 24% male casual gamers. And even over at Yahoo! Games and Electronic Arts casual gaming bet Pogo, more casual gamers are female.

The non-gamer bracket that included your girlfriend and your grandmother is now blessed with a gamers' edge on Zuma, thanks to the simplistic, yet entertaining casual game. With Miyamoto's previous speech on catering the Nintendo Wii to women, it's now clear that introducing games to the female bracket shows just how big of a market the game industry can tap into.

Hardcore gaming girls: Electronic Sports World Cup pro gamer Pinky - Image 1

The games women play may not be "hardcore," but it's a start for toning hand-eye coordination technique and basic game mechanics. Females are entering the mainstream gaming scene, and not as promo girls on the side (mind you).

Even if the hardcore gamers are predominantly male, it's no indication that it should stay that way. There are already girl gamers around in the professional gaming scene, and it won't be a surprise if that increased this year, too.

One such study back in 2006 highlighted that 42% of adult console gamers were female, and the rest were male. In a broader scale, PC and console games were played by more males than females: 62% against 38%. So in essence, the gaming demographics is becoming more evenly distributed as time rolls on.

And with the success of the Nintendo Wii and MMO games, this year could spell the game industry's renewed focus on delivering games to gamers, and not games to males only.

Via eMarketer

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Comments

# ? — Guest 2007-04-15 17:06

The girl on the bottom picture is HOT, and Y do I get the feeling that the guy with the sex thing on the shirt is still a virgin?

# hj — Guest 2007-04-15 19:50

WAA WAA WEE WAA!

# wow!!! — Guest 2007-04-15 21:12

none of them are hot (face wise) but they do have great bodies. i'd *****n HIT IT!!! made me hard right now *****.brb

# woot — Guest 2007-04-15 22:01

the girl in the bottom pic is bangin lol

# The asian is not bad... — Shatterdome 2007-04-15 22:35

yeah, my GF loves Zuma....too bad I still have the high-score....booya!

# ? — Guest 2007-04-15 23:29

PRETTY DAMN FINE THAT ***** IN THAT PIC, SHE WANTS A WET ONE IN HER MOUTH AND HER VAGINAL AREA

# FGHDFH — Guest 2007-04-15 23:30

I WOULD JUST RAPE HER IF SHE SAID NO

# FGHDFH — Guest 2007-04-15 23:33

NO, NO, YES, NO, NO, NO, YES

LEFT TO RIGHT ON TOP PIC

# lol — Guest 2007-04-15 23:58

Haha ERick, I was thinking the same thing! That girl on the second picture is definitely hot, and the guy behind her is a moron with a crappy, dumb shirt...

# sicko! — Guest 2007-04-16 02:03

You guys are sick and pervert! That's so criminal! Stop say "rape" and that's not funny. One day you will be scary and cry if someone rape you! GROW UP! PERVERT!

Those women casual gamers ? HA! VERY FUNNY!

# yawn — hush404 2007-04-16 02:30

More useless stats from some lame a$s company. I wonder if they ever thought the reason female or older aged or other demographics are dominating the "casual gamer" list when it comes to these studies is because... gasp... the more hardcore gamers are... gasp... playing games like GoW and whatnot on their new systems and not bothering with boring flash apps?????

BLAH BLAH MCF*ckin VLAH BLAH!!!!!!!!!!! !!!!!!!!!

# yeah — hush404 2007-04-16 02:34

I hope some big greasy tar slams a big ol stiff one up the arse of all teh little resident perves we have here at QJ.

# Not that suprising. — Guest 2007-04-16 04:04

It makes sense, actually. Remember that casual gaming ranges to things like playing Yahoo pool and other flash games. If they took a poll of people who owned 2 or more video game consoles and played them regularly, I think the female population in that group would be much less.

# gay — Guest 2007-04-16 10:39

notice how he said CASUAL GAMES.... lame ass games thats maybe suitable for office breaks??

no one spends like 2-3 hours+ on flippin games like that.....

unless they seriously have never played a console/real pc game.

# Yeah — Guest 2007-04-17 04:46

Wow. The comments here really are pathetic. You see a picture of a girl and you absolutely HAVE to go on about their looks and whether or not you'd "do" them. Seriously people grow up. And comments like "I would just rape her if she said no" go a long way in showing how inept any moderators here are at controlling you lot. With attitudes like that the chances of any of you even getting close to any of these girls are slim to none. Have some respect. For the girls and for yourselves.

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