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Square Enix prez suggests Japan gaming alliance to compete with West

Posted Oct 22, 2008 at 8:09AM EST by QJ Staff

Listed in: PS3, Wii, PSP, Xbox 360, Nintendo DS Tags: Japan, Square Enix, Tecmo, Yoichi Wada
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Square Enix President Yoichi Wada Suggests Lately, several gaming bigwigs in Japan have shown growing concern that the West is outstripping development from their end.

Square Enix to the rescue! Squeenix prez Yoichi Wada suggested at TGS 2008 that to remain competitive against Western companies, gaming companies in Japan should consider forming an alliance:

We should consider some sort of 'Japan Alliance'. Individuality is important. It's not forcing everything into a single corporate brand. The ideal is a holding company under which several companies and brands can hang.


Perhaps Square Enix's previous attempt to acquire Tecmo can be seen as a practical application of this strategy.

Perhaps studios in Japan should seriously consider this idea, seeing as the US-based ESA has gone down the dumps lately, what with E3's more-than-lacking performance this year. If Japanese studios can one-up ESA, that will surely drive the point home that they're serious about being competitive.



Opinions from bigwigs:


Via Kotaku



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Comments 


 
# What the...platon 2008-10-22 09:34
"We should consider some sort of 'Japan Alliance'."

He says after porting FF13 on X360 and doing infinite undiscovery exclusively on x360 and giving a timed exclusivity to the last remnant on x360, and even after saying star ocean 4 is exclusive to xbox360...



"Individuality is important. It's not forcing everything into a single corporate brand. The ideal is a holding company under which several companies and brands can hang."

Seems like what EA could say... BEFORE cancelling some games that were creative and forcing their slaves(the "companies and brand [that] hang") to do games that'll make money...

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# what the hell ...LeonPSP 2008-10-22 09:59
Star Ocean 4 is announced exclusive to Xbox ? Are they fking out of their minds ?

Reply
 

 
# console wars...Main Cowz 2008-10-22 11:05
its going to be more like region wars

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# hmmmandre_euro 2008-10-22 15:12
id say they should just make for japan and translate what they make. They have good games, greater advertising is needed.

Don't try and accommodate for the idiot 'fps Americans' :P

If they tried to change what they do so well(as in acquiring other companies with different approaches to gaming being the change), they will only crash and burn :P



ahh maybe little off topic, but oh well, can link to it sort of heh.

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# This could be good for the consumer.CHUCKINGROCKSATSPACESHIPS 2008-10-22 17:33
Competition and knowledge can produce great results which is a win for us.

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# Why do people think this is a bad thing?kupomogli 2008-10-22 17:40
This is actually really good. This means that lower budget companies that would like certain games to come out might be able to push them out as being localized by some bigger budget companies and both make part of the profit.



This means that the US consumer won't be assraped when it comes to the amount of games that comes out, because as we all know, Japan gets a ton of games that we haven't and won't ever see here(and most likely want to,) but that doesn't stop from us possibly receiving more than we may have before.



Because Japan corporations end up making sure these games come to Japan. You'll see most every US developed game over there. But the other way around? No. Certain companies do try to push gaming over here alot more than the others and give us some variety.

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# wellDocBrown 2008-10-22 18:47
maybe if they released some decent games in the US they wouldn't be having problems. Video games in general have seemed to have gone downhill lately to me. It's just like 4 games being made again and again with some slightly different aspect added. Too many remakes, too many sequels, too many ploys. It's rare that a completely new and original game comes out that is genuinely good. Instead these companies rely on already established titles to do the work for them and release sub-par sequels that are cool, but really never as amazing as the original.

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