Scientists tell celebrities to get facts straight in promoting products |
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Even Hollywood actress Nicole Kidman was noted to have made a factual faux pas by stating that: "I've quickly found that training my brain is a great way to keep my mind feeling young." She said this relating to her endorsement of Nintendo's Brain Age 2.
Dr. Jason Braithwaite, a cognitive neuroscientist at the University of Birmingham contested Kidman's statement by saying:
While practice at any task should lead to some form of improvement for that specific task, it is not clear that this improvement reflects anything other than a basic learned process for that specific task.
Either way, we can't deny the fact that puzzle games like Brain Age 2 is a good way to "exercise" brain cells while having a fun doing so. Nicole Kidman definitely looks like she's having fun playing the game - you can watch the video of her commercial below.
For those of you who are interested in reading the full report, you can download the "Sense About... Science for Celebrities" document through the Via link.
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Comments [refresh]
Well, this begs the question about who is responsible for the accuracy of what is said? Should it be the Actor/Actress who is being paid to read the lines responsibility to check the accuracy of the facts? Is it the responsibility of the company paying for the ad? Or is it the responsibility of the ad agency (writers, directors, script checkers, etc.) that creates the ad who has responsibility to check facts before even shooting the ad?
Actually, couldn't an Actor/Actress get into union trouble by putting too much input into script changes? Or should they take the initiative (because it is their face that the world sees and as such associates with the message) and do some extra fact checking?
Me, personally, I wouldn't blame the Actor/Actress (unless they appear to be doing a op-ed about something they are personally involved with) because they are just being paid to read lines and act. I would first point my finger at the ad agency for writing an inaccurate script. AND, to a lesser extent, the company paying for the ad for improper oversight of their vendor (the ad agency). But that is just IMHO.