Retailers fear people will buy less games, cuts inventory orders

Posted Jan 27, 2009 at 12:18PM by QJ Staff Listed in: PS3, Wii, PSP, Xbox 360, Nintendo DS Tags: Europe, Mike Hayes, Sega
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Economic fears hit retailer stock orders - Image 1 


Out of fear that they'll be stuck with games in the back room that no one wants (not those kinds of games in the back room), retailers across the US have decreased their orders for games, choosing to focus on triple A titles.

This will be a headache for publishers, who will have a hard time trying to market their games to retailers who don't want them. And while this probably means less Wii shovelware that will take up precious shelf space, it also means it's going to be an uphill climb for smaller studios from here on out.

The info comes from Sega Europe president Mike Hayes, who says:

Retailers, definitely in the United States, are being far more prudent in what they buy, so they're clearly going to focus on the triple A titles, but their day one orders are coming down. What they're saying is that they'll take in as little as need to, see how it sells through, and then they know they can order again in a matter of days if not hours. So that's hurting us.


In the United States you've got five customers, and those customers are saying that they don't need to order four weeks' stock, I'm going to order two. I don't want all this inventory. I think you'll find most publishers in the United States will be having similar challenges, to be honest..




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Via GamesIndustry.biz

 
 
 

Comments [refresh]

by melty3219 - 2009-01-27 09:11
» lol

lol that man is paying way to much for GTA IV xD

by sony_player - 2009-01-27 09:39
» 80?

It looks like 80 bucks which will cover the game plus tax

by Justingraziano - 2009-01-27 10:03
» ...

Why is this site so biased? Why the ***** cant the guy be buying the PS3 version of the game? You just had to use a damn 360 version, like you always do. Right?

by Silver-Tiger - 2009-01-27 10:31
» .....

If I count right, that are 5 twenty-buck bank notes. That would be 100 bucks. So it's a bit much XD



And to Justingraziano:

You are seriously paranoid, if they have used the PS3 verson, the Xbox fanboys would have cried. And what the hell? they just used it to symbolize a Triple-A title. Get a life, man.

by papajag - 2009-01-27 10:42
» You do have a point...

People don't buy their 360 games they pirate them.

by Hekynn - 2009-01-27 10:57
» lower the damn PRICE!

They need to lower the price by 20 bucks then people will be buying games again or they can save up and stick with PC's.

by y2bangali - 2009-01-27 14:01
» lol

well he may be buying the game so he can pirate it by backing it up and uploading it... I counted 4 bills there, not 5.... $60+tax..

by Master Chef - 2009-01-27 16:00
» lulz

if they had used a PS3 pic, your dumb ass would've posted something along the lines of "good thing he's buying the PS3 version, 360 sucks".



also it's hard to tell if there are 4 or 5 bills, the one in the back could be two

by blkthunda - 2009-01-27 17:09
» ..

Damn that'll suck most of those underrated games are way better than those that are supposedly triple a titles.

by Alcantara617 - 2009-01-27 17:31
» ugh you idiot

its like you an NarooN are the same person, fu**** douche

by milo128 - 2009-01-28 02:38
» i

think if they lower it to $20 it would be to cheap they should make it $50 because even that would help alot

by Justingraziano - 2009-01-30 07:58
» ...

I'm not saying they shouldn't use 360 pictures, I'm saying they shouldn't ALWAYS use 360 pictures.

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