Reggie Fils-Aime: Nintendo consoles break traditional sales cycles |
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In fact, what manages to slip through are a couple of keynotes from Nintendo of America's Reggie Fils-Aime, as reported by Game | Life of the Wired Blog Network. Before the unveiling of much of Nintendo's new lineup of games for 2007, including the most coveted of third-party and first-party titles for the Nintendo DS and Nintendo Wii, Fils-Aime first talked about a new trend that both consoles are offering to developers and publishers alike.
According to him, Nintendo's new hardware is beginning to break off from the common sales cycle for games, where holiday seasons bring forth the most in game sales. The Wii and DS have shown to Nintendo that it is possible to keep garnering good sales numbers with top titles, holiday or no holiday.
"Games that appeal to a wider audience can stay on the best seller list indefinitely," said Nintendo of America's CEO, adding, "We believe that as the market widens we shouldn't be so dependent on the holidays." Titles such as Nintendogs and Brain Training For Adults on the DS continue to remain at the top 25 bestselling games for 21 months now and still running.
Nintendo also reported that 40% of Wii owners use the Internet features of the console and continue to download titles offered over Virtual Console, a total of which has now been pegged at 3.3 million downloaded. The DS side has also seen similar increases, when Nintendo noted a 127% increase of purchasing on the DS for gamers over 30 years old and a 212% increase for those over 35.
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