Nintendo: Chinatown Wars DS flop is "frustrating"

Posted Dec 10, 2009 at 12:17AM EST by Mabie A.

Listed in: Nintendo DS Tags: gta: chinatown wars, Nintendo of America

Nintendo of America is ready to admit how they really feel about the failure of GTA: Chinatown Wars DS to bring home the bacon. Yes, it is critically-acclaimed as a game, but still, sales refuse to pick up. Cammie Dunaway sat down with MTV News and aired out their feelings.

She points out several factors which could have contributed to the dismal outcome of sales, such as marketing failure. Said the Executive VP of sale and marketing for Nintendo:

"It's frustrating, quite frankly. Certainly there have been mature titles - Resident Evil, the first Call of Duty - that have sold over a million units and with something like GTA, there's great content there. We do think it'll have a long tail and we've seen that with a lot of titles across all genres on the DS platform that consumers continue to put marketing support behind these titles. It's one of the things we've learned over the past few years. The old dynamic of throw it on TV for a few weeks and forget it isn't going to work, because new consumers are coming in all the time.

Check out the full video interview below:

Via [MTV Multiplayer]

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What does this old woman have to do with videogames? She needs to be the VP of marketing for Depends! Get some young DNA in there, someone who better understands their consumer, and maybe your blockbuster titles won't flop. Reggie "DK Mode" Fils-aime could do well going back to market Pizza.

I love Nintendo Japan.

# ... — hush404 2009-12-10 12:25

and it just goes to show ya that 90% of the DS systems sold are for the kiddies. Any older "mature" gamers are pirating

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Nintendo: Chinatown Wars DS flop is "frustrating"

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