Google to join ranks of in-game advertisers? |
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Well, it looks like Google is once again finding new ways to integrate itself into our everyday lives. And its new target? In-game advertising.According to the Wall Street Journal, Google is planning to acquire Adscape, a company which specializes in in-game advertisements. Though there has still been no official word about the matter, many are guessing that negotiations may already be happening. Meanwhile, a Google spokesperson did say this:
We are always considering new ways to extend Google's advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others.
It has also been noted by members of the industry that Google may have taken a fancy to Adscape because of its AdverPlay technology which allows "two-way communication between in-game ads and the outside world".
Considering that other Google applications are already starting to make their appearances in the world of gaming, could this mean that those Google text advertisements that we usually see on webpages will soon become part of the wall graffiti in your next round of CounterStrike?
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Comments
I for one applaud in game advertising and the extra revenue that this can bring to game makers, if only they would pass this on in a saving on the list price for us all
I don't have a problem with it, as long as its context relevant. for example all of those shipping crates in half-life 2, could have had the names of actual shipping companies on them. I've also seen dell computers in fear, and that was relevant (and kind of cool).
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