Ghostbusters, Riddick and 50 Cent games not "exploitable" enough for Activision Blizzard |
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Activision Blizzard CEO, Bobby Kotick, sat down with a financial analyst and talked about why they decided not to retain all of Vivendi's titles when the two companies merged.
The analyst did not name any games, but titles such as Ghostbusters (Xbox 360, PS3, Wii, DS), 50 Cent: Blood On The Sand (Xbox 360, PS3), and The Chronicles of Riddick: Assault on Dark Athena (Xbox 360, PS3) were not retained and are now with new publishers. Such games, according to Kotick, "don't have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become US$ 100 million dollar franchises."
Kotick did not get specific on titles, instead he focused on Activision's publishing philosophy. "I think, generally, our strategy has been focusing on the products that have those attributes and characteristics, the products that we know that if we release them today, we'll be working on them 10 years from now," he said.
Kotick leaves us with their plan to release "15 properties across more than 70 SKUs." He adds that it'll have 3 or maybe even 4 new IPs. So if we take their publishing philosophy in mind, we can expect big franchises coming in that set.
Related articles:
- Activision orphans Ghostbusters and Riddick finds home in Atari
- THQ confirmed as 50 Cent: Blood on the Sand publisher, coming early 2009
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Comments [refresh]
I know there a company that just wants to make money and all, but I cant respect them if all they do is put out total crap they think they can mass market rather than singular great games. If that is the case, screw them, because that's what's been killing EA.
They might as well come out and say "We want money, so we're going to send out crappy games that will earn a lot of money rather than good games that can roll in the money equally." Activision-Blizzard is going downhill, fast.
I get where he;s coming from though. Who wants to blow $100 making a game and only get $60 back for it? What was the point in making it in the first place?
He's also saying the the game has to be good enough to have a sequel, not a crappy title soon forgotten, i.e. Fracture, Timeshift.
Sure they sound greedy, but every company has to make money. That's life.
Why funnel money into Blood in the Sand, which will more than likely do poorly, when you can put the same amount of money into the next Call of Duty, Knights of the Old Republic, etc.
Why can't they make good games that don't NEED a sequel? I mean, they don't want to turn into EA...
WTF are you guys talking about? So you claim the "Ghostbusters" project WILL NOT make money?
You can't possibly know that. Only QUALIFIED polls can and so far I haven't seen one.
Plus, what you claim is not what they are talking about. They only want LONG TERM franchises. In other words, they DO NOT want to JUST make 150 from 100...they want to make 1000 from 100.
Oops, correction.
they DO NOT want to JUST make 150 from 100...they want to make 1000 from 500.