Game advertising to be hitting USD 2 billion by 2012 |
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The amount of money companies put into game advertising is expected to grow from While this may not seem important to most people, you have to realize that this growth rate surpasses that of other major advertising media, including TV, radio, print, and the Internet.
If the trend continues we may be looking at a barrage of in-game adverts from multiple fronts, not a good sign indeed. However, the director of broadband and gaming from Parks Associates Yuanzhe (Michael) Cai sees it in a different light:
Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential. If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.
In-game advertising will be experiencing this growth among the various categories of game advertising methods such as dynamic in-game advertising (DIGA) in PC, console, mobile. It's also expected that casual games will grow from 27% of the in-game advertising market in 2006 to an absurd 84% in 2012.
Gamers, be aware. Is this the direction we want the developers to take? Well, to be honest, if the advertisements subsidize the cost and make it cheaper for us to play, it would really be appreciated. Provided of course that the advertising isn't intrusive like what we're seeing in some online games with the horrible pop-ups.
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Comments [refresh]
More adverts in games? My ultimate nightmare. We pay a high enough price for games to not be bombarded with stupid adverts.
Bring the ads baby
Its sad that SONY has to bring down the XBOX360 by forcing game develpers to incorperate advertising. I hope cross platform games do not bring this to 360 just coz of the stupid PS3! You are ruining gaming SONY!
You don't know $hit about nothing. I hope you get run over by a bus. Also lay off Bill Gates D.I.C.K
Remember crap like this when the game industry cries about piracy: Every year gaming gets larger and makes even more money. Here in the U.S., gaming has even surpassed the music industry.
You big pile of retard, its not the big bad Sony that is behind all of this, how bout you look at who publishes the games and what's in it for them.... yep that means actually using that little pus filled noggin of yours and for once in your life think about the situation before you comment on it.... and quit with fanboy crap, getting real old real quick.