In the current generation of the gaming market and industry, there is a large divide which encompasses the gaming community. From potential and core customers to technophiles and technophobes, the industry faces the challenge of trying to bridge the gap between the two sides. And Nintendo, as the risk-takers that they are, took to the gauntlet to tap those "white spaces."

For the frustrated, it simply wasn't worth the investment of time or money in the midst of a life ever-busier with work, family and other obligations. The players happily jousting inside the castle walls didn't see the moat outside widening.

It is purposely so simple and intuitive that anyone in a household can use it. It also incorporates functions like a photo browser, an Internet browser, and custom news and weather channels, which lead some people to wonder what these elements have to do with video games. In fact, this is a conscious move into "white space"--in this case, that sizable gap between technophiles and technophobes where consumers just want an understandable way to catch up with the times.

These days, any forward-thinking company will consider tools like MySpace. But it may be equally vital to search for potential consumers lurking in the "white spaces.

Via CNET News - Perspectives