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ESRB Builds Its Rating Muscles

Posted Jul 22, 2006 at 4:09PM EST by QJ Staff

Listed in: PS3, Wii, Xbox 360, MMORPG, Nintendo DS Tags: Best Buy, Circuit City, ESRB, GameStop, Patricia Vance, Wal-Mart
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ESRB RatingJust this summer, the Entertainment Software Ratings Board (ESRB) launched a new initiative that would definitely strengthen its video game ratings system: the "seal of approval" and its mystery shopping program were initiated.

Not only will these new programs strengthen the ratings system, it's also supposed to boost public awareness regarding games and their ratings - or at least that's what they're hoping to happen.

Included in these new programs by the ESRB is dubbed "Commitment to Parents." This will require retail stores who have signed up for the program to agree to train their sales staff about the board's rating system, promote the said game rating system and set up a system for complaints made by consumers regarding sales violations.

ESRB's programs may have been implemented during this crucial time that the gaming industry is under scrutiny by a lot of politicians and parent groups. Some people though are considering this move by the board a mere show as their rules regarding the sales of games are voluntarily being heeded by most retail stores.

Rocky Mountain News conducted its own mystery shopping experiment where they used a 15-year old kid to try and buy Grand Theft Auto: San Andreas from five major stores - Wal-Mart, Best Buy, GameStop, Circuit City and Target. He wasn't able to purchase the game, meaning these major retail stores are enforcing these ratings.

According to ESRB's president, Patricia Vance, since most stores already respect the rating system for games, it's up to the parents to respect (or voluntarily follow) the ratings. Vance said that most of the time, the parents are the reason how underage kids get their hands on games with a 17 and above rating - thus, the "Commitment to Parents" program.

Let's just see if these new programs help in getting politicians' and concerned groups' eyes off the gaming industry soon.



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Comments 


 
# PersonallyAnnony 2006-07-22 18:55
I'd rather see the ratings enforced, than have ALL gamers get the shaft because of politics and poor parenting.

Kudos for the employees who actually card Mature games, even though it's a pain in the ass for the 21+ crowd.



But one thing still bugs me:

Soooo... it's okay for video games to show graphic, wanton violence, but somehow sex is the greater of two evils? What gives?

It goes to show: "Our society is facinated by violence, and appauled by sex." Scary thought, isn't it?

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# -Guest 2006-07-23 00:37
^ appalled



But true enough, we are less open to sex than we are violence.

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# damn...SoulReaver 2006-07-23 08:47
either way these b@st@rds arent stopping me from buyin those games my parents really dont care what i play i think its stupid

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# To #3Guest 2006-07-23 13:30
It's not stupid for parents who actually pay attention to what their children are doing. Sounds to me like those "bastards" at those stores ARE stopping you from buying those games. Luckily for you, the stores listed aren't the only ones that sell video games. Lets face it though: If your parents actually paid attention to what your playing, the ESRB wouldn't have to; so really this is all your mom and dad's fault.

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# Censorship get used to itGuest 2006-07-23 17:46
Come on.. even if every parent paid attention to what their children played, we would still have the ESRB. I find it pretty sad that in american society we shield our children from the smallest hint of sex, but graphic violence is ok , but hell what do you expect from an uptight violent society.

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# .Buceph 2006-07-23 22:28
I think it's great that stores are enforcing these things. It's about time that it started to happen. America has been lagging behind the rest of the world on this front. However it is a pity that things have to go this way.



My own parents never went solely on a ratings system when it came to me and videos. If I was too young according to the rating, they'd watch the video themselves. If it was suitable then the next morning it would be left out by the video player for me to watch. It's a pity this won't happen with computer games, so it's up to the shops to do it.



I'd love to work in a games shop. I've been in shops so many times when the staff are telling parents about a game, when they obviously haven't a clue, getting facts about the games wrong and mixing games up. I've started talking to the parents myself now, and telling them what games are good and what isn't, etc.



If shops started to do this, things would be a lot better. Parents would be more informed, and better able to make decisions, and the kids would get better games :D But for some reason a lot of games shops don't employ gamers. Which is where the change is going to come from. Parents aren't going to read a leaflet, and people are quick to cop on if someone is spouting bull***** at them. We need more gamers selling games.

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