Disney: entertainment for the whole family

Posted Aug 31, 2007 at 9:08PM EST by QJ Staff

Listed in: PS3, Wii, Nintendo DS, Xbox 360, PC Gaming Tags: Disney, ESPN, Nintendo, Turok

Disney Interactive Studios, focusing family entertainment for everyone - Image 1

You can't spell Disney without family entertainment. In an interview conducted by GamesIndustry.biz, Thierry Braille, Disney's vice president, talks about how Disney wants to concentrate on total family entertainment through video games.

Although Disney does not want to abandon their other, more mature markets, with Turok (PS3, Xbox 360) published under the Touchstone label and their other sports games under ESPN, Braille stresses that uniting families in a single activity can turn video games into a force for good. This would definitely put video games into a better light considering the flak they've been taking lately.

Braille had this to say regarding the matter:

We have titles that are for a younger audience, but there are more titles, such as High School Musical that could gather the family, after the Sunday lunch maybe, and we can imagine them singing together. This is Disney Â– this inclusive way to bring the family together and have fun.

He also commended the efforts Nintendo platforms have been making in forcing publishers into creating games "of the highest quality" for the gaming industry. Leave it to Disney to always put things into a more wholesome and morally upright point of view.

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Disney: entertainment for the whole family

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