Bizarre Creations explains why it chose Activision |
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We recently reported that British game studio Bizarre Creations has inked an acquisition deal with giant publisher Activision. The deal places the former as an in-house development wing of the publisher, retaining its identity under a bigger corporate mantle.
Many were shocked as to why Bizarre Creations would sign such a pact with Activision, noting that the firm is doing very well on its own with various publishing partners handling its deals. Commercial Director Sarah Chudley explains the rationale in a report by GamesIndustry.
Chudley says that the successful run that both Bizarre Creations and Activision are having makes the partnership an ideal one. Activision is looking for good developers that will create new games for them while the developer wants to focus on creating quality content without the hassles of trying to strike deals before a project materializes.
"All we want to concentrate on is making great games, rather than the pressures of running a pretty large development studio, searching out deals," says Chudley as she expresses relief in not having to spend months on legal and business issues anymore.
"We want to be doing what we love, in the way that we enjoy, without having to think about being big business people," she adds. "It was a long and hard path coming to this decision, but we were driven by our desire to continue being able to deliver great games, and to enjoy doing it."
Chudley says that Bizarre Creations also chose Activision because of its "hands-off policy" on their developers. They don't tend to cramp up the creative styles of the teams working on games, preserving their individuality and freedom. She cites Call of Duty 4: Modern Warfare developers Infinity Ward and Tony Hawk creators Neversoft as prime examples.
"They are an extremely successful publisher who has a big passion for games, and who have great respect for all of our teams," Chudley concludes. New IPs under Activision are yet to be announced.
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