Analyst: EA acquiring Take-Two to boost its own value |
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Deutsche Bank analyst Jeetil Patel shared a couple of choice words regarding video game publisher Electronic Arts and its current financial state. He mentioned EA's latest move to acquire Take-Two Interactive was merely seen as a way for it to boost its own value by procuring the creators of the high profile IP series, Grand Theft Auto.Despite Patel's comments about EA's flagging position as one of the leaders in the industry, he mentioned that EA can still be thankful for the handful of titles such as Rock Band which help boost its market shares considerably.
Patel noted that without the US$ 55 million sales obtained from Rock Band, EA's market share would only amount to a mere 12.3% - a considerably lower cut from last year's 14.5% market share. He was neither impressed with the overall product portfolio of the company.
While EA may still have a couple of original IP ideas up its sleeve, it may not be enough to make the needed push for a turnaround in its fundamental studio product quality in the span of three to four quarters. In any case, Patel believes that fiscal year 2009 will become the defining year for EA to either step up or admit that it has finally lost its product development luster.
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Comments [refresh]
make the games suck more ass
Why do ppl hate EA so much they made that awesome game called Crysis.
crysis is made by crytek, which isnt owned by EA, it was only published by EA. ever heard of farcry? it was on the old cryengine (crysis is on crengine 2) and it was published by ubisoft. crytek made the game, they just dont care who publishes it.
ON TOPIC!
really, i want to be an analyst. who would have guessed one company would buy another to increase its value? oh everyone! THATS WHO!
Skate was pretty good and Burnout Paradise looks for, but for the most part when I see EAs name on something I assume its mass market crap for dummies