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Nintendo responds to Greenpeace report |
Listed in: Wii, Nintendo DS Tags: Greenpeace, Nintendo
Greenpeace released its Guide to Greener Electronics report last week, and Nintendo happened to be at dead last on the list. Rushing to the defense of their hardware, Nintendo issues a statement to debunk the report, saying that they're taking their environmental responsibilities seriously, contrary to what the report indicates.
"We would like to assure customers that we take our environmental responsibilities seriously and are rigorous in our commitment to comply with all relevant laws relating to environmental and product safety, including avoiding the use of dangerous substances in our manufacturing processes and ensuring the safe disposal and recycling of materials," Nintendo told Eurogamer.
We consider the environmental impact of our products over their entire life cycle, from planning to disposal. In the planning phase, for example, we make every effort to design energy-efficient products and select materials for component parts and packaging materials with careful consideration for the environment. We also consider the importance of reducing environmental impact at end-of-life disposal by clearly indicating the materials used in each product to make recycling easier.
We also work to eliminate harmful substances from our products right from the initial stages of material selection and have established strict environmental control standards, with our 340 production partners all co-operating with us in our efforts," said the publisher, insisting that the Wii is "notably the most energy efficient [console] of its generation.
On closer inspection, one of the reasons why Ninty got such a low score was because they did not disclose their production and waste management processes. True enough, the console manufacturer was never keen on sharing secrets, let alone the ins and outs of production.
[via Eurogamer]
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This report isn't about how well they stick to the laws though, it shows how companies go above and beyond the laws and take responsibility onto themselves.
The whole thing was just playing on words, twisting facts to make it sound like the report is wrong. The best point he had is that the console is the most energy efficient, and while that is true, it's not through trying to have a low power consumption, that's just a by product of revamping the gamecube as opposed to making a new, powerful console.
I think nintendo are great, but this is pure PR bull.
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