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Nielsen: Money spent on mobile gaming rose in 2010

Posted Feb 18, 2011 at 3:30PM EST by Karl B.

Listed in: PSP, Wii, PS3, MMORPG, Nintendo DS, Xbox 360, PC Gaming, iPhone Tags: industry news, news, nielsen
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1. Nielsen: Money spent on mobile gaming rose in 2010
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A lot has been said about mobile gaming. Some console giants have admitted it presents stiff competition. Others have been quite vocal about what they perceive as the dangers cheap games pose to the console gaming industry. When it comes down to the numbers, research firm Nielsen says that gamers spent less on console and other non-mobile releases in 2010 while spending more on mobile games.

 

consoles

 

"Public data shows that game sales at retail decreased slightly in 2010, and, according to Nielsen’s recently released 360° Gaming Report, so did gaming’s share of entertainment spending per household," reads part of the report. Nielsen also notes that compared to 2009, the household leisure budgets amoung video game buying homes increased by 9 percent in 2010.

 

Despite the increased budget, the research firm's latest report shows that 2010 saw a decrease in a household's gaming budget from 9.3 percent  to 8.5 percent. The amount spent per household on cellular entertainment, on the other hand, rose from 5.3 percent to 7.4 percent.

 

The actual amount of money spent on video games in 2010, however, was found to be "nearly even" with that spent in 2009. Gaming-related purchases also remained at a higher percentage compared to other forms of TV-based entertainment.




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Comments 


 
-1 # RE: Nielsen: Money spent on mobile gaming rose in 2010Karl B. 2011-02-18 16:34
My utterly simplistic way of seeing this is since mobile games generally last only a fraction of full-on console games, people end up buying more of them hence the higher budget spent.

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+1 # RE: Nielsen: Money spent on mobile gaming rose in 2010But Fukir 2011-02-18 16:49
"Others have been quite vocal about what they perceive as the dangers it poses to the console gaming industry."

Dangers?

You mean Mr.Reggie complaining about $1 cell phone games undermining Nintendo from continuing to charge $40 dollars for their glorified $1 dollar games?

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# Low prices more sellsSmartass 2011-02-19 07:15
Big companies are about to hit the wall, and they will have to lower prices. If they think about it, they will sell more cause people is gonna afford more games and they will stop/decrease piracy and casual gamers are gonna think before paying for lower quality games being able to buy better ones for a reasonable difference in price.

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