Huxley, All Points Bulletin to Host In-Game Ads

Posted Jun 28, 2006 at 1:08AM EST by QJ Staff

Listed in: MMORPG Tags: advertising, Massive

In a move that could be seen as a further testament to how commercialized gaming has been, Massive Incorporated and WEBZEN have inked a deal sealing plans to the latter's upcoming games to have in-game advertising. It's a first for both companies, with Massive deflowering the Asian market and WEBZEN a noobie in providing services to in-game advertising.

Frontlining the duo of WEBZEN production included in this tie-up is the much anticipated Huxley. The MMORPG title takes full advantage of the recently developed UNREAL3 engine to create unique gaming experience with up to 5,000 players converging in the same world.

The game's setting is an alternative future where humans have mutated and are divided into two opposing races - Sapiens and Alternative. The mutants are vying for the power Lunarities, in the process slaughtering the enemies they run against. This game is also coming out on Xbox 360.

All Points Bulletin, Huxley's brother, is a game dubbed as "Cops and Robbers MMO". Showing a glowing resemblance to the highly-successful (and controversial) Grand Theft Auto series (game was designed by GTA creators, so I guess that explains it), All Points Bulletin combines nearly limitless customization with intense urban action in a virtual city aka battleground. APB is planned for a 2008 release.

Recently acquired by Microsoft, Massive Incorporated is set to integrate real-world ad campaigns that are timely and enhance the game environment with more realism - let's just hope that happens. Imagine seeing flashing ads while you're deeply engrossed in slaying mutants or other enemies, that's just a turnoff.

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Huxley, All Points Bulletin to Host In-Game Ads

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