sales week ends i see the price is still up tell a friend hey they still have the dlc 50% off go grab it he buys 1600 pts hits buy instead of charging him 400 it charges 800. imagine if you where in a retail store seen a game marked 10 bucks and it was usually 25 the tag was right.... whos responsible always in every instance the store has to change the price.so we call support get told basically no but we will pretend we are calling someone to verify in india so "fred" calls back you are screwed sir thank you have a nice day. in his all so welcoming 7/11 voice. now my friend will no longer buy dlc and is basically done with gaming. i have been screwed by drm and dlc more times than should have ever been. demand the cd else deal with being ripped off by false prices, drm alowing them to steal all your paid content if you get banned and have to switch xbox's, or dlc just braking your save or keeping you from playing with others without dlc. digital distribution needs to embrace fair use no one NO ONE would buy a dvd for each dvd player in there house or rebuy a movie to play on a different brand dvd player same with music. Why are gamers the fools who except this crap.You own nothing with server based games and dlc you may think you have a copy but its not yours you are simply being lent a copy.