Bobby Kotick of Activision Blizzard is getting more creative, he's even finding new ways of maximizing profit with in-engine cutscenes. If he could have it his way, he'd like to have them made into full movies.

I'm gonna make it to Hollywood!

"If we were to take that hour, or hour and a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?',  said Kotick before the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in California.

"My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a US$ 20 or US$ 30 price point', you'd have the biggest opening weekend of any film ever."

He also predicted that this scenario may very well come to fruition in as little as five years. "Within the next five years, you are likely to see us do that. It might be a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.

If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again."

In-game cutscenes turned into full-length movies? I dunno, it kinda sounds like a shortsell to me.

Via [IGN]

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