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EA CEO defends Online Pass |
Listed in: PSP, Wii, PS3, Nintendo DS, Xbox 360, PC Gaming Tags: EA, EA Sports, Electronic Arts, games for windows, John Riccitiello, John Schappert
EA is hell-bent on making money off pre-owned game sales. They've already started with Mass Effect 2's Cerberus Network and Bad Company 2's VIP codes, and now they're expanding to their sports titles with the new Online Pass. Consumers have responded not so favorably to the announcement, but EA CEO John Riccitiello says it's a good deal not just for EA but for gamers as well.
"We think it's a great idea, we think it's going to build our business, and we think it's a positive consumer experience," said Riccitiello on the company's financial call this afternoon. "Invariably, the consumer is getting a boat load more content to experience than they otherwise would."
The Online Pass gives, among other things, multiplayer access to those who buy second-hand copies of EA Sports games for US$ 10. It's kinda like Mass Effect 2's Cerberus Network, although the latter also gives free access to extra DLC.
COO John Schappert also backed up his fellow John: "By giving people this access code, we got them into the online world," Schappert said. "We've seen a very strong uptick in downloadable content across all of those titles because we had content available on day one, and we seeded it with a bonus token of free content."
Via [IGN]
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Comments
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It's almost as if EA now want to become the number 1 a***holes in the industry again.
Although as a PC gamer, it doesn't bother me as much because it's what I am use to.
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This guy sounds like a clone of Rebellion's CEO. "Yeah, AVP is broken out of the box. All the console people don't mind tho!"
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Sorry, say what? Weren't we in the online world without this code?
Seriously, we're not blind and we know it's just another way for them to make more and more money.
It's not like they don't make enough money from NEW games sales as it is.
Someone should make these fools at EA look outside in to the real world every now and then.
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So eat that you P.O.S. greedy CEO. What do you expect us to do with our old shit? Just throw it away and make no money? Is that what you EA people would do? I hope to see your games in the bargain bin at walmart.
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This whole dlc thing is just bollocks, they (not just ea) make a game, sell you half of it then want to charge you again for the other half, operation flashpoint's another one, why weren't the dlc missions in the (too short) original game.
Once again we're being treated like idiots
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Right, and if that passcode was just never around, it would all be free. He's doing a horrible job even attempting to defend this. "Duh you guyz, with da passcode u get multiplayer access for 10 dollarz!" when it was totally free before.
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It doesn't affect the average consumer, it only affects used game sales, not new. The only negative side-effect I can see is the rental copies being affected.
It's not like they are saying "buy our game new, then pay more to get online". It's buy the game new, get online included.
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Saying people are 'butthurt' because they are asked to pay extra for no reason is disingenuous. It may be more accurate to say EA is getting 'butthurt' because they aren't getting paid twice for the same product. I would like to get paid twice for the same product as well, or come up with blueprints for a product for a couple hundred grand and then generate copies for .25c to be sold for $60.
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As if EA has ever released (not even developed) more than 2 or 3 games worth paying for.
Have fun getting heart broken over that.
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