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Samsung: Blu-ray has 5 years left; OLED tech next big thing

Posted Sep 4, 2008 at 4:17AM EST by QJ Staff

Listed in: PS3 Tags: Berlin, gaming accessories, OLED, Samsung Electronics, Sony, UK

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With the battle between Blu-ray and HD-DVD long over now, other companies are now trying to circumscribe to the chosen format for this generation. And though Samsung Electronics praises the Blu-ray format, it seems that they have other things in mind.

Samsung UK's consumer electronics director, Andy Griffiths, sees that the Blu-ray format has about five years left in its lifetime before some new media format might come along. He adds, "I certainly wouldn't give it 10 [years]," and that he thinks 2008 will be Blu-ray's biggest year. "It's going to be huge. We are heavily back-ordered at the moment."

OLED - Image 1

While that's all good, Griffiths says they'll be staking their investments on OLED technology. Even though there are a couple devices out there that are already using the enegy-efficient ultra-thin displays, the only thing that's holding it back from mainstream distribution is its high manufacturing costs. Says Griffiths:

We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet.

He states 2010 as a prime year for when OLED would be mainstream enough. Which I believe is pretty reasonable amount of time. More and more OLED devices could be introduced within the next couple months, however, it might take until 2010 before it becomes as marketable as Blu-ray is now.

In the Berlin IFA tradeshow earlier this month, Samsung had topped off Sony's 27" OLED TV when they showed their 31-incher screen. As closing, Griffiths projects optimism far into the future:

In 2012 we will be in a true HD world. Everything from your television to your camcorder will be offering you pictures in high-definition, and we plan to offer you that HD world from all angles.

Via Pocket-init

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BDs are discs, like DVDs and CDs, while OLED means "Organic light-emitting diode", wich is for TVs. Since I'm not that stupid, I can say that without Blue-Rays, the OLED TVs would almost be useless, so why are they comparing a medium (BD) with the TV it's gonna play on?

PS: This topic is wierd and useless.

# Samsung is saying... — GW2 2008-09-04 06:10

The next big advancement will be in OLED technology and not in a newer DVD format. that is all. It's not useless, it taught you something. It taught you that Samsung is striving to make advances in OLED technology.

# Blu-ray and OLED — CHUCKINGROCKSATSPACESHIPS 2008-09-04 06:12

platon is right. With news of a 16 layer blu-ray, http://www.joystiq.com/2008/07/07/pioneer-develops-16-layer-400gb-blu-ray-disc/ , I think blu-ray has the potential to outlast even the DVD.

One major problem with OLED displays is the organic material deteriorates with time.

# Whaaatt!! — FakeNamae 2008-09-04 06:54

I also agree with Platon. How is blu-ray out and TVs in?!?! Is this article saying Blu-ray has to watch out for new competition with a TV?! Gino, your title and your picture with caption is totally incoherent and irrelevant. How about taking your article to your editor before posting it.

# Re- GW2 — hush404 2008-09-04 07:12

That still doesn't deter from the fact that that OLED has almost nothing to do with Blu-Ray.

Blu-Ray is a medium for storing HD content.

OLED is a new tech in TV display for displaying video content.

One won't have an effect on the other in terms of competition. It's like claiming dvd drives (or blu-ray drives) are not going to be needed in PC's because we have better looking monitors!

Honestly, I think Samsung is smoking something funny and that Blu-Ray will be around for some time to come (more than 5 years). It's got enough storage in a dual disc for most stuff anyways, let alone the rumored 16layer discs coming along.

# really? — hush404 2008-09-04 07:14

How long does the organic material last? If it's upwards of 100 years then I wouldn't worry. But if it's breaking down in like 10 years then there's a problem.

OLED is rather exciting. I read it has like a 1000000:1 contrast ratio?

# whoa! just chill, guys... chill.... — Guest 2008-09-04 07:15

This doesn't imply anything about OLED TVs or displays replacing Blu-ray. That's just too absurd!

Take the news for what it is, no need to read more into it.

As I said in the short preview "If Sony's got the media format down pat now, Samsung will be striving to bring us competitive OLED displays in the future."

Samsung is simply saying that the media format area of the industry is pretty much hunky-dory now with Blu-ray. So, instead of investing on some competing media format (why will they want to re-invent the wheel anyway?), they're going to be "staking their investments on OLED technology."

Take it from GW2: "The next big advancement will be in OLED technology and not in a newer DVD format."

@ FakeNamae: Mind your manners.

# @ CHUCKINGROCKS — Guest 2008-09-04 07:52

I appreciate your input. It's a pretty valid argument, and I agree that the idea of a 16-layer BD is pretty exciting.

http://gadgets.qj.net/Pioneer-creates-world-s-first-16-layer-optical-disc/pg/49/aid/121932

This doesn't have anything to do with Blu-ray outlasting DVD though, nor OLED displays outlasting Blu-ray discs. It's simply about Samsung wanting to improve OLED tech.

But yeah, on both accounts (of Blu-ray outlasting DVDs and OLED displays deteriorating), you're factually correct.

See, Samsung has (and other manufacturers too, of course) got a lot of ground to cover in OLED technology advancement. One of the factors is, as you already pointed out, deterioration of the organic compounds. And already, there's some progress in improving OLED displays' lifetime. Panasonic and Toshiba have already foudn a solution to push the OLED's lifetime beyond the lifetime expectency of your regular LCDs.

# oh no u didnt — death 2008-09-04 08:05

ur an idiot learn reading comprehension.

Gino is a spectacular writer the best on QJ IMO (don't let that get 2 ur head Gino i will take it back

)

# @ Gino D. — tanman37 2008-09-04 08:38

Well that actually cleared things up.

I was thinking this would be like a, wheels will be useless now that we have cars! kinda deal. No point. But what you stated makes sense.

# Yes I did! — FakeNamae 2008-09-04 09:13

I completely comprehend the article. I believe my point was the title and picture are totally misleading as they are not 100% relevant to the article. They both imply blu-ray is out and OLED is in. I was anticipating to read about a new format hoping to succeed blu-ray. Instead I get two different technologies, two different subjects for discussion and one article.

Gino, I apologize for my previous last impulsive remark, but come on apples and oranges buddy...apples and oranges.

# gino is aight' — hairycanary2 2008-09-04 11:06

you know ?

# to Gino D. — CHUCKINGROCKSATSPACESHIPS 2008-09-04 12:17

Yeah it sounds exciting. I can't wait for more of this technology.

# this makes no sense at all — jmak0 2008-09-05 01:07

Blu-Ray = Storage medium. OLED = Display technology. How will having OLED cause blu-ray to reduce in popularity? If anything, OLED displays will INCREASE blu-ray's success! Leading to a longer lifespan for the format! Unless it means OLED displays will have higher than 1080p resolution, (which this article fails to mention) then I don't get what this has to do with blu-ray. Yes OLED is going to be the next big thing (if they get it to last more than a measley 1000hours), but I think the guy who wrote this thinks that means it's going to replace blu-ray, that couldnt be further from the truth.

# WOW simplify it ppl — SolidXnake 2008-09-05 05:14

Let's go back to basic:

OLED - the way of the future for TV's - Picture quality and energy saving.

BD - New Optical Disc Format - How data is stored more efficiently- More storage space to pack HD quality media.

And then there is the BD player - Optical BD lens

You can connect it using HD cables -

Now take an old tv and hook up a DVD player. Let's say a 1992 ( Component) TV and see if you can watch DVD's on it. You can right? That tells you is Device independent.

I said DVD and not BD because old tv's dont have a HD capabilities on the back therefore you cannot connect the HD cable. Otherwise get a converter and you are all set.

So OLED doesn't mean BD will end - The opposite, if you combine them both you have a pretty kick ass Entertainment center..

p.s - didnt read all ranting - just few.

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