Microsoft Blu-ray Xbox 360 projected to sell at a loss, if it does happen |
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Since the format wars' conclusion early this year, there have been a lot of reports regarding Microsoft planning to release a Blu-ray Xbox 360. We all know that that has since been denied more than a couple of times (additional "No Blu-ray Xbox 360" here and here). Well, today's report centers more on the "what if" scenario where Microsoft does decide to eat its words.First things first. Yesterday, we heard a rumor about Lite-On IT, an optical drive manufacturer, which has been manufacturing Blu-ray drives for Microsoft's gaming console. Today, Taiwan manufacturers gave some dire predictions in case Microsoft does decide to incorporate BD-ROMs into their consoles: The new SKUs would be selling at a loss. Currently, production costs for BD-ROM drives are quoted at US$ 95 to 100 each, as opposed to the relatively low-priced DVD-ROM drives at US$ 18 to 20.
Analysts speculate that a price mark-up for the new (and theoretical) SKUs might make up for the high BD-ROM prices, though the mark-up won't make up for nearly enough of the manufacturing costs. Also, they hypothesized that Sony, the largest producer of a certain BD-ROM component, might limit supply to manufacturers that partner with Microsoft - if so, Sony will be effectively limiting MS' supply of BD-ROMs.
Anyway, that's it for speculation. We'll keep you posted on more news regarding this so stay tuned.
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Comments
Time to make another xbox. Lets call this one xbox 3000
they have tried to pick the right format with hd dvd and lost they wont make a new device and sell it when none of the games will support it . they may made an addon but i doubt it ms is stubbern
ouch that hurts for the 360 fans but I'm not one of them and if they want to make money ya they need to make a new model with a blu ray drive in it cause blu ray is selling like crazy these days even blu ray pc drives now :D
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