Kameraflage: envisioning the invisible

Posted Jul 27, 2007 at 5:01PM EST by QJ Staff

Listed in: Tags: gaming accessories, infrared, piracy

The human eye can only see the colors within the visible spectrum of light. What that basically means is that there's a bunch of other colors we can't see, but our cameras can though. Now new technology called Kameraflage is aiming to use it as their invisible ink.

Kameraflage basically puts in an extra layer of images - within the color range human eyes can't see - where it becomes visible through the lens of a digital camera. (That includes cameras built into mobile phones too!

This actually opens up a whole new method of advertising and capitalization in a market that was once invisible (literally). Kameraflage has some pretty good ideas on how it can be used:

Stopping movie piracy: If people record movies straight out from the cinema, their cameras will also record that extra layer of content, permanently tagging that recording as a piracy.
Advertising: Now you can advertise in places where it would have been inappropriate before, like a museum. Now people don't have to see it unless they intentionally point a camera at it.
Fashion: Uniforms? Boo. Now you can spice it up (secretly though) with the new Kamerflage technology.

So it's un-x-ray vision?

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"Stopping movie piracy: If people record movies straight out from the cinema, their cameras will also record that extra layer of content, permanently tagging that recording as a piracy."

Like that's going to stop anyone? Every single cam version of a movie is piracy, regardless of whether it has an (in)visible watermark on it or not. They'd do better to just cover the whole screen in the stuff. Then the only problem would be waiting for a DVD rip to come out.

Agreed on the other points though. Interesting stuff.

# ... — Guest 2007-07-28 08:42

wow that cool next time they should make xray vision like the bond movies u can see under there clothes lol

# ... — Guest 2007-07-28 15:56

i like the theater idea but not the museum idea. ppl take pics in museums...to remember what was there, not to see a bunch of ad crap in their pics.

# wait — Guest 2007-07-28 17:29

i don't understand what does this exactly do?

# I Wonder — CHUCKINGROCKSATSPACESHIPS 2007-07-30 02:23

Could you see the image with a blue or black light?

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Kameraflage: envisioning the invisible

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