Zune: Munster's analysis (and street survey) |
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The iPod killer, the future-proof MP3 player, the cool-looking portable Hard Drive. The Zune's been called a lot of things (we'll omit what the iPod dudes have to say for now), and while we do like the functions that it's been churning out, and Bill Gate's exceeding expectations for his (other) little black box, we were beginning to wonder just how people took to it as compared to the iPod.
"I have never heard of the Zune," came the reply of one sales clerk when asked about the Zune, at least according to Piper Jaffray analyst Gene Munster. Munster had conducted a survey on at 40 major retails stores, and found in his results that only 8% of the sales clerks ever recommended the Zune, with 75% recommending the iPod for customers.
"In fact, some MP3 player salespeople had not even heard of the Zune, despite the fact that they sold it in their store," Munster also writes in his report. Ouch. As of Tuesday, the Zune's on the #22 spot for Amazon's most sold MP3 player, the 30-gigabyte ipod taking the #1 spot, the 1-gig iPod shuffle at #3, and the pink 4-gig Nano at #5.
And what of marketing for the Zune? "our checks show that Zune ads are being placed more selectively than iPod ads," Munster said, adding that the Zune "is off to a slow start; from sales perspective as well as the marketing perspective." Given the season's just starting up, we're going to have to see what lies in store for the Zune.
Via Businessweek
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Comments
The iPod has a hold over the market, In some places i went to the Zune was pushed A LOT. EB Games/Gamestop, Office max (my store), Office Depot. Even in Sam's Club and Staples the Zune was really pushed. granted most of these stores dont have iPod's but even the ones who did pushed the Zune a lot more. It should be the customers decision and stores should educate their associates on the new items, which unfortountly they are not doing. and people think the ipod is so good so they just go out and buy it.
I'm not bashing the ipod in any way, the iPod is a great, eazy to use device, apple did a good job. However for the price, there are much better items out there for the same price or lower, with twice as many features. the Zune being one of them. The Zune actually made #2 with a 9% market share in opening week.
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