I think Spore is going to feel like a much more elaborate creative palette than The Sims did, and itÂ’s a matter of making the environment of creatures and evolution and traveling in space not seem off-putting or too science-y but make it feel like a very natural narrative environment, where I naturally want to tell a story in these worlds

One thing that really excites me, that we're doing just a little bit of in Spore… I described how the computer is kind of looking at what you do and what you buy, and developing this model of the player. I think that's going to be a fundamental differentiating factor between games and all other forms of media. The games can inherently observe you and build a more and more accurate model of the player on each individual machine, and then do a huge amount of things with that – actually customize the game, its difficulty, the content that it's pulling down, the goal structures, the stories that are being played out relative to every player. So in some sense you're teaching the game about yourself and it becomes kind of your ultimate playmate, in terms of knowing 'oh, I think you'd enjoy this' or 'try that,' and it's kind of playing against you.