Zipatoni's viral marketing for PSP REALLY irritating gamers |
Ó
The internet isn't just for porn these days. It's also a wonderful place to find advertising, as in the case of this new PSP campaign. The above video is from a blog called "alliwantforxmasisapsp," which features two guys trying to spread the word about convincing family members to get one of them a PSP for Christmas. Except, the whole thing's less of a blog than a veiled advertising ploy.
Something Awful forumgoers picked up on this video and its accompanying website, and traced it back to its owners: Zipatoni. It didn't take a very long time for people to figure out that Zipatoni was a marketing company interested in "consumer activation," and in this case, leading others into thinking about making a PSP purchase. We're pretty sure they didn't expect consumers to be active in bashing the site and in spreading the word to every other gaming site out there though.
Much like the PSP graffiti business of 2005, there's something to be said about knowing the boundaries between advertising and lying. Sony also did something similar with the "We're not Sony, but we're close to them" business of the Three Speech blog, which, while informative and actually nifty for grabbing news, is not forthcoming about its actual connections with Sony.
As Aleks Krotoski put it in our source article, "The most important currency online is trust." It doesn't help anyone if we know that, deep inside, you're screaming, "im in ur intarwebz, makin ur viralz!"
Actually, with that kind of lowercase lettering, it'd might be something they could put on their Zipatoni blog.
44 Jumps PlayStation celebrates 15th birthday
34 Jumps PSP homebrew - MHUSPEED v3
21 Jumps PSP homebrew - MacroFire v3.0.12
17 Jumps PSP homebrew - PSPInstaller v2
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Add-ons
Applications
Artwork
Batteries
Cheats
Deals
Emulators
Events
Featured Articles
Firmware
Flash Applications
Flash games
Game Demos
Games
Hacks & Exploits
Homebrew Applications
Homebrew Demos
Homebrew Development
Homebrew Emulators
Homebrew Games
Homebrew Themes
How-To
Humor
Imports
Interviews
Magazines
Mods
MY QJ
News
Off Topic
On Shelves This Week
Opinions & Analysis
Podcasts
Previews
PSP Go
PSP Minis
PSP Slim & Lite
QJ How-To Series
QuickJump QuickGuide
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
UMD Movies
Videos
Weekend Warrior
Wi-Fi
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
Comments [refresh]
Go kill your self you idiot
You are *****en retarded
*****S!!!
thats not ad'ing. Its making a ***** of yourself. Hes not only incredibly stupid, hes probably mentally retarded. Maybe that was screened in a nut house.
T_W_A_T_S
woo. sumbody was on crack there...
This guy needs to be shot in the head. The fact that someone that allegedly knows something about advertising had something to do with it even makes it more pathetic. I would be more interested in midgets shooting PSP's out their sphincters. Sony, you want in on my hot new marketing idea?
lmao hahahaha this wouldnt wanna make me buy a psp rather id buy a ds just cause of this dumbass
You guys are nuts!
Are you not aware that the PSP is the coolest of all toys on the hippest kids xmas list this year?
Everyone has one, why don't you?
Boasting the most advanced portable gaming graphics on the market, seriously YOU WONT BELIEVE THE GAMES!!!
With a media player in a class of it's own,. you not only get to listen to your mp3 or wma files on the go at ANY PLACE, ANY TIME, but watch your favorite video, or even LIVE TV when used in conjunction with your LocationFreeTV.
And don't get me started on how cool a PSP is when used in conjunction with that brand new PS3 you you've been dying to get your hands on, IT'S UNBELIEVABLE.
---------okay that's all I can bear to write for now.
-------------exactly how do I get payed for all this?
I'm not too sure about the PSP, but maybe I should go buy a little giant ladder? That was more appealing ;)
With such verses as:
It's totally cool
I am not a fool
It makes me drool
I can play it at school
I can play it on the bus
I can play it while I dance
Mom and dad got me one
So I crapped my pants
and who can forget the crowd favorite:
I like the d-pad
I'd like it if it was plaid
I'd play it with my father
Or with a nurfle-rodder
Look out Dr. Seuss...here comes Zipatoni!!!!
ROFL That was entertainment keep it up QJ!
btw it was kind of cool but he didn't have to get all off the beat lols. funny stuff.
I should delete the word "crap" here as a matter of course, but compared to the other expletives, it's not so bad.
Besides, you made me laugh. :) Grats. :)
Nice little advertising you little ***** ass. I own a PSP and it sucks balls. It does nothing but collect dust and drain its battery by just sitting there. It takes ten *****ing minutes to load a *****in game. It weighs ten pounds. Its as big as a *****ing Game Gear. ***** you and your viral marketing you piece of *****ing trash. I hope you your kids get aborted right in front of you.
You need some anger management. Anyone who says that someone should be shot in the head needs to get some mental help...
I can't describe the level of lameness demonstrated by both 'zipatoni' and the other people commenting on this. I mean seriously it happened it is ridiculous and you should just laugh at it. Just think about the fact that if it did have some effect on any 'consumers' then they are gullible sheep anyway. If they wanted a psp they probably didn't want it for that, or the dustballs, or the squirrels...(maybe the squirrels).
OK I WOULD MAKE A BETTER COMMERCAL WITH A ROLL OF DUCT TAPE A RUSTY SCREW DRIVER AND A BOTTLE OF OLD ENGLISH 40'oz
THIS GUY AND THE PRODUCER DESERVE TO GET ROBBED BEATED AND *****ED RIGHT IN THE @SSHOLE BUT THATS JUST MY OPINION
moron! YOU are the only idiot I see here. You gripe and moan about a game system that sits there and collects dust, and complain about the size of it,...and well you must have been a complete IDIOT to buy it then. You knew what you were buying, if your are too damn stupid to know what kind of games you want to play, you deserve to have thrown your $200 dollars away. And obviously you don't own a psp game, because no game takes ten minutes to load...of course when the almighty PSP has to have a ***** of an owner like yourself, then of course it is going to misbehave. And the part about the abortion...don't even get me started....people like you need to be locked up and never released saying horrible things like that. Don't even go crying to your mommy either if you can't receive the truth....you sad wannabe PSP owner....probably stuck with a DS...so haha...
I only smoke weed when I need to
And I need to get some rest pass the ces
I confess, I burnt a hole in the mattress
Yes, yes, it was me, I plead guilty
And on the count of three I pull back the duvet
Make my way to the refrigerator
One dry potato inside, no lie
Not even bread, jam
When the light above my head went bam!
I can't sleep, something's all over me
Greasy, insomnia please release me
And let me dream about making mad love on the heath
Tearing off tights with my teeth
But there's no relief
I'm wide awake in my kitchen
It's dark and I'm lonely
Oh, if I could only get some sleep
Creeky noises make my skin creep
I need to get some sleep
I can't get no sleep
After watching that, i do feel compelled to buy another psp, and maybe one for my kid brother. No seriously I think i am going to buy another psp.
That DEFINITELY does NOT want me to buy a PSP. Look, a white boy rapper that can't even rap rapping for a commercial that concentrates only a rapping. *****s. I bet these guys are DS fanboys.
The ad had a sense of humor. They earned my kudos points for that. If I didn't already own a psp I would DEFINITELY would BUY one. I would prefer to see the cast of Jackass tho advertisisng lol. Like a cracked out Stevo tripping while playing GTA FTW.
I thought it had to be interesting to be viral?
ie. why would anyone bother passing that around?
INTERESTING ENUFF TO COMMENT INNIT!
You made a great outline on all of the psp's advantages, and functionality. That is everything a consumer needs to know to warrent a purchase.
not that i think it deserved it, but hey--it worked here, didn't it? some virals(like this one) only get passed around and talked about BECAUSE they're so BAD. i think the best thing we can do is not comment on these on youtube or anywhere else, and just let them die. if $ony keeps this up, it might be because they think it's working.
......then again, with their track record, anything is possible... i didn't think it could get worse than the dustballs. i was wrong.
http://boards.gamefaqs.com/gfaqs/genmessage.php?board=213&topic=32349723
the DS vs PSP arguerment is so 6 months ago anyway. There hasn't been anything close to healthy competition since the DS Lite's appearance and as gamers, we care about GAMES right? Let's take a look at recenty releases:
DS: Jump Ultimate Stars (best. handheld. game. EVER.), FF III and at least 10 other "must play" games in the past three months.
PSP: Metal Gear (sucks), Killzone (sucks hard) and GTA (a series of games so bad that calling them "games" is a stretch).
Not like it matters, but for some reason, there will be Sony fanboys until they close the doors on their gaming department (with the fall of the PSP and the craptacular PS3...I'm betting no more than three years from now). Want proof? Ok...Monster Hunter Freedom was the worst game of the year by far...there isn't much arguement there. But due to Sony fanboyism and lack of quality releases for the PSP, people love it. Ugh...sometimes I wonder if they've even played the game...so, so sucky...
So...I call an end to this back and forth. The DS has won, and with good reason. Sony fanboys can now return to their teenage years and quietly reassure themselves that Resistance: Fall of Man was worth the 600 bucks for the the malfunctioning PS3 they waited in the rain for.
---
Multiplayer and online games suck. Bring back one player, 2d side scrollers!
If i was the one in the add and my friends would saw it i wouldnt even go out of my room, seriousley what humiliation...
http://www.museumofhoaxes.com/manning.html
You clearly don't know what you're talking about MG ops hasn't had a bad score anywhere on the nets. Killzone is pretty fun despite some mediocre reviews out there. GTA you either love or hate, but first your going to have to ask your parents permission before you play kiddo. GTA did for open ended sand box games what Max Payne did for 3rd person action shooter games. At some point you have get out of your inner fanboy, and give credit where credit is due.
And by all means, this is in NO way any kind of bash on the ds just so you know. Just your rabid blind ds love that has you going around staining your pants wherever you flock.
----
"Take luck" Brain Regan
Dumbest. . . ad. . . ever!
Well, we all watched it? Good or bad, that's viral.
that is so ghey...
"GTA did for open ended sand box games what Max Payne did for 3rd person action shooter games."
have you ever heard of a game called shenmue? or the elder scrolls trilogy?
Sony don't get it. These ad's are killing Sony as far as hte older gamers are concerned. Why not spend time trying to make a firmware we want to upgrade to rather than making ***** like this?
This very phrase is very creepy, to say the least. It seems they think that we are mere machines to be "activated" and dispense money to them. Maybe we need to start a campaign against ad agencies that think this way about customers. (I hate the word consumers).
Sony would never do this, because they want complete control over the platform, and this will enable people to do things with their PSP that goes ahgainst Sony's corporate philosophies, not to mention their bottom line. This is why Sony kept trying to disable running homebrew software with each firmware update.
R0Gu3 says:
"Sony don't get it. These ad's are killing Sony as far as hte older gamers are concerned. Why not spend time trying to make a firmware we want to upgrade to rather than making ***** like this?"
Sony would never do this, because they want complete control over the platform, and this will enable people to do things with their PSP that goes ahgainst Sony's corporate philosophies, not to mention their bottom line. This is why Sony kept trying to disable running homebrew software with each firmware update.