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Xperia Play UK release dated, detailed |
Listed in: News Tags: playstation phone, Sony Ericsson, UK, xperia play
Sony Ericsson is all geared up for the release of Xperia Play in the UK.
Speaking to MCV, Sony Ericsson's marketing director for UK and Ireland David Hilton revealed that the long awaited Android-powered Sony PlayStation phone is slated to arrive in the region on Thursday, March 31st, packed with six pre-installed games - Bruce Lee Dragon Warriors, Tetris, Star Battalion, Crash Bandicoot, FIFA 10 and The Sims 3.
More than 50 games will also be available for download through Sony's PlayStation Suite, which includes a good mix of some classic PSone titles and current smartphone games optimised for the device.
In the coming days, don't be surprised to see a lot of Xperia Play ads as Hilton revealed, Sony Ericsson's marketing department is all set to give the handset the "biggest UK marketing campaign ever." The device will be available in all mobile retailers and operators, as well as alternative channels, including games stores.
"We are currently still in commercial conversation, but I’d be surprised if we didn’t see Xperia Play appear in other channels,” Sony Ericsson marketing director for UK and Ireland David Hilton told MCV.
“All the mobile operators and retailers are selling it. It is rare these days to get a product that is sold everywhere, but this is one of those.
“This will be the biggest marketing campaign we have had in the UK.”
As for the future Sony Ericsson's latest venture, Hilton said: “We will see how this one goes. But there is the potential for this to grow.”
Via [MCV]
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And by "operators", does this mean it might work on a variety of services like Virgin Mobile, Verizon Wireless, or AT&T?
As a gadget freak i find it my duty to buy one, especially if it cost waaay less than a iphone with no contract.
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If it costs anywhere near the price of an iPhone it's really not worth it. It's specs (1GHz processor, 512MB RAM, 5MP camera) are the same as the iPhone 4, which has been around for almost a year now, with an update coming this summer.
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I own iPhone3G and I didn't see a need to upgrade to 3gs or iPhone4 long time ago.
The spec won't matter much for me as long as if they grantee (& proven with the reviews) that all PS suite games and PSone classic will run smooth on it.
also I'll have much more fun with all android emulators with proper pad.
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http://www.gforgames.com/gadgets/news-gadgets/sony-ericsson-xperia-play-release-date-march-31st-uk-6249/
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