Video game software shares drop because of sales fears

Posted Oct 31, 2008 at 10:00PM by Glenn M. Listed in: News Tags: Activision, THQ, Todd Greenwald
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Shares drop - Image 1A day after EA posted its disappointing quarterly report, video game software shares drop due to fears that companies may fail to deliver profitable titles during the holidays. As a result, retailers are stocking up mostly on top-rated titles, and skimming down on the not-so-anticipated ones, putting less popular games at a disadvantage on the market.

"What they (retail stores) are doing is they're focusing more on the bigger frontline titles," EA COO John Pleasants said. "They are being a lot more cautious with catalog ordering, in particular, and especially in that kind of mid-zone."

While larger companies have large enough titles to keep up with the current retail situation, other publishers may suffer with this behavior. Todd Greenwald of Signal Hill Capital Group notes,

"We believe this fits in with our thesis that gamers are getting more selective, and are only purchasing those AAA titles that are truly must-haves. This bodes well for Activision's holiday lineup while it probably raises some concerns for publishers like THQ, Midway, and Take-Two."

With the economy the way it is and all, it's not surprising. Only the strong lineups are expected to score big during the holidays, and all the other titles might not even make it to the shelves. Publishers and retailers alike are caught in the domino effect, and the gaming industry might experience colder holidays.



Related articles:


Via Reuters

 
 
 

Comments [refresh]

by Aceboogz - 2008-11-01 08:05
» hey guys

hey guys i hate to brag but uh.



I GOT THE FIRST POST LOLOLLOLOLOLOLO L!OL!OL!O



I AM SEXY

by RommelTJ - 2008-11-01 08:49
» See!

I told you small titles would suffer. I should be running your 401k's.



Vote Rommel 4 President of the economy.

by Binary - 2008-11-01 14:11
» *****weed

GET THE ***** OUT YOU TROLL!

by spicyhamster - 2008-11-02 00:57
» LET ME JUST SAY

THAT I ABSOLUTELY HATE THE GILLETE COMMERCIAL ON QJ. GIVE IT A FREAKIN MUTE BUTTON PLEASE!!!



/rant

by spiderfan00 - 2008-11-02 09:20
» dude

this is basic flash player knowledge:

1. right click on the ad

2. uncheck play

3. turn off your freaking caps lock (its really annoying too)



/instructions

by AshTR - 2008-11-02 19:14
» ABP

Adblock Plus. 'Nuff said.

by TheLastGuitarHero - 2008-11-02 21:29
» ...

Does QJ take the weekends off? Honestly asking, maybe I missed the memo.

by CaptainObvious1 - 2008-11-02 23:19
» Yeah

They don't post anything on Sundays and Mondays.

by ISOHaven - 2008-11-03 08:10
» WTF!?!?!?!?!

You are such a failure.



1. They didn't mention WHAT retailers. Most likely all the small retailers that no one has heard about. All the top retailers will maintain their normal stock. Why you ask? Because they have ALREADY PURCHASED THEIR HOLIDAY STOCK!!!!



2. This is November and it STILL hasn't happened yet.



3. This is just someone's OPINION.



4. Most smaller titles are DIRECT DOWNLOAD and have nothing to do with Retail. At least, in the discussion you are ATTEMPTING to refer to.



Go educate yourself on retail distribution and try again!

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