Ubisoft wants in on the big screen |
Ó
Ubisoft CEO Yves Guillemot today reaffirmed at the Edinburgh Interactive Festival that his company is intent on entering the film industry and has made big strides towards the attainment of that goal.Guillemot calls the move as the next logical step for the French-based firm, saying that it's the best way to take advantage of the next-generation of technology. "We will start making movies not because we want to, but because this is what we have to do," he declared.
Ubisoft is already one of the biggest and most reputable game publishers in the business, and they still plan to expand on a global basis with the creation of big investments in North America and Asia. The company has set up a CGI studio in Montreal, Canada recently and is looking at China as the venue of its next stronghold. The company hires about 500 people a year.
No mention of the upcoming Prince of Persia movie was made, but it was reiterated that an Assassin's Creed flick was a very feasible project. "Prince of Persia" will be produced by Jerry Bruckheimer and directed by Michael Bay.
Guillemot says that Ubisoft knows exactly what it takes to come up big in the entertainment industry, and he enumerates them as "AAA blockbuster titles, a family portfolio, and capitalizing on the Internet."
Via GameSpot
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