THQ to ship MX vs. ATV Untamed by the holiday season |
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If you're a big fan of the exciting world of motorcross racing, then you're sure to recognize one of the biggest names behind them for nearly the past decade. THQ once again enters the motorcross scene, after their smashing success with MX vs. ATV Unleashed, by promoting its newest iteration of the MX Unleashed racing franchise for the holidays, MX vs. ATV Untamed (Xbox 360, PS2, PS3, PSP, Wii, DS).
From what originally was supposed to be a February release for the game, THQ's global brand manager, David Newman, explains how the new release date for MX vs. ATV Untamed was aimed as a strategic move for the promotion of the game into the holiday season.
THQ recently held an international press conference in Las Vegas at the MGM Grand Hotel to feature the game and announce its new December 17 release date. During the event, Newman endorsed the brand name the game has has been carrying for the last few years in the world of motorcross racing. He had this to say:
We want to push the brand and the game. This is a one-off event. It's the richest prize in the sport. We've sponsored this event in the past. We'll ramp up marketing for this game this fall and then we're the Official Video Game Sponsor for the World Supercross Circuit, which runs from January 2008 through May 2008. We'll do the same thing again in 2010 for the next iteration of the game, which ships in 2009.
The top 10 ATV and Motocross riders were there during the event to give the game their own personal thumbs up and even take their digital incarnations in the game a test drive. As we slowly move into the Supercross Circuit season, expect to see THQ more often as they deliver to gamers more real-life motorcross racing action.
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