THQ president on Drawn to Life for the Wii, other game franchises

Posted Feb 5, 2008 at 10:51PM EST by QJ Staff

Listed in: Magazines, News Tags: Brian Farrell, THQ, Unreal Engine

Box art for the DS version of Drawn to Life - Image 1

While analysts remain optimistic about THQ's future, the company appears to be taking concrete steps toward bouncing back from a slump. One such step was recently announced by THQ president Brian Farrell regarding Drawn to Life's move to the Nintendo Wii. Farrell also commented on THQ's cancelled franchises.

In a conference call for discussing THQ's holiday sales, Farrell said that the company was pleased with the performance of the franchise, and that THQ hoped "to extend the brand to the Wii in the future." The company reportedly intends to announce several other Wii-exclusive titles in the coming weeks.

Farrell explained why THQ had to cancel some of their franchises. For example, the game mechanic of Stuntman: Ignition (PS3, Xbox 360, PSP) "just didn't translate well into next-gen." Frontlines: Fuel of War (Xbox 360, PC) is a similar case, saying that the Unreal Engine 3 didn't exactly perform in an open world as THQ would have expected.

With regard to Juiced 2: Hot Import Nights (PS3, Xbox 360, PSP, DS) the THQ president said that THQ was: "way too ambitious with that studio, giving them 6 platforms to support. That was a bad decision, and we don't have any studios working on more than 3 SKUs simultaneously now."

The point, according to Farrell, is that certain things take time to do right, and THQ seems to be committed to doing exactly that.

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THQ president on Drawn to Life for the Wii, other game franchises

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