THQ preps multi-million dallar campaign for WWE SmackDown vs. Raw 2008

Posted Nov 6, 2007 at 1:00PM EST by Karl B.

Listed in: Magazines, News Tags: JAKKS Pacific, PS2, THQ

WWE SmackDown vs. Raw 2008 - Image 1

THQ and JAKKS Pacific have announced a global marketing campaign for THQ's multiplatform title WWE SmackDown vs. Raw 2008 (PS3, PS2, PSP, Xbox 360, Wii, DS). The multi-million dollar promotional campaign kicked off with Monday Night RAW. The cross-platform marketing strategy for WWE SmackDown vs. Raw 2008 also includes:

--A global TV campaign in eight different countries, including advertising, broadcast and event sponsorships
Print advertising in consumer publications and holiday buyer guides, including a Nintendo-specific campaign
--A comprehensive online campaign including advertising, a demo campaign via Xbox Live Marketplace for the Xbox 360, as well as the annual roster reveal and daily Superstar profiles campaign on IGN
--A worldwide gaming tournament where top SmackDown vs. Raw gamers will win the opportunity to compete at the 6th Annual THQ Superstar Challenge in Orlando, FL, which kicks off WrestleMania 24 weekend
--First-ever launch event for the franchise at Toys'R'Us Times Square, including an appearance and autograph signing by WWE Superstar Rey Mysterio
--Retailer-specific promotions including Superstar appearances, exclusive gift with purchase opportunities, co-marketing with WWE DVD and more
--Wireless promotions through major carriers

"The WWE SmackDown vs. Raw 2008 global marketing campaign is the most comprehensive effort to date for the SmackDown vs. Raw franchise," said Nelo Lucich, vice president of interactive, JAKKS Pacific. "We are excited by the unique game play delivered across an impressive seven systems and look forward to the upcoming launch of this year's game."

WWE SmackDown vs. Raw 2008 is scheduled for a November 13 release in North America.

Buy: [ WWE Smackdown vs Raw 2008 (PS3) ]
Buy: [ WWE Smackdown vs Raw 2008 (Xbox 360) ]
Buy: [ WWE Smackdown vs Raw 2008 (Wii) ]
Buy: [ WWE Smackdown vs Raw 2008 (PSP) ]
Buy: [ WWE Smackdown vs Raw 2008 (DS) ]

This story sucks? This story rocks!

Vote Now!

(0)

(0)

• Accessories
• Add-ons
• Applications
• Artwork
• Batteries
• Cheats
• Deals
• Emulators
• Events
• Featured Articles
• Firmware
• Flash Applications
• Flash games
• Game Demos
• Games
• Hacks & Exploits
• Homebrew Applications
• Homebrew Demos
• Homebrew Development
• Homebrew Emulators
• Homebrew Games
• Homebrew Themes
• How-To
• Humor
• Imports
• Interviews

• Magazines
• Mods
• MY QJ
• News
• Off Topic
• On Shelves This Week
• Opinions & Analysis
• Podcasts
• Previews
• PSP Go
• PSP Minis
• PSP Slim & Lite
• QJ How-To Series
• QuickJump QuickGuide
• QuickJump QuickPeek
• Reviews
• Rumors
• Scans
• Screenshots
• Site News
• Titles
• UMD Movies
• Videos
• Weekend Warrior
• Wi-Fi

Sitemap

Newest Downloads

05/22/2012 - 05/28/2012

RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012
DaedalusX64 r766	05/22/2012
PSPMarble	05/22/2012
The Undead 4 - Nazi Zombies	05/21/2012
3DSExplorer v1.2.1	05/21/2012
J-Runner v0.2 Beta 275	05/19/2012
Priiloader 0.8 Beta 3	05/19/2012
Quake Rev PAK release 4	05/19/2012

Most Comments this Month
Sound Off: On Game Expirat..	(57)
Pokemon Liquid Crystal! K..	(12)
neur0n Knocks Out An Updat..	(4)
Homebrew - PSP/PS3 PKG Dec..	(3)
Hellcat Working On Recover..	(3)
PSP Homebrew: 6.xx PRO Onl..	(2)
PSP homebrew - Lamecraft o..	(2)
Japanese gamers fire back..	(2)
PSP homebrew - Lamecraft o..	(2)
PSP homebrew - GoTube v1.2	(1)
Custom Firmware PRO-B9 for..	(1)
PSP homebrew - Prometheus..	(1)
Bust Out Your PSP For This..	(1)
PSP homebrew - PSP Install..	(1)
GTA:LCS Cheat Trainer for..	(1)
Custom Firmware 6.35 PRO-B..	(1)
GTA: LCS Cheat Device v0.3	(1)
Square Enix announces Fina..	(1)
LUA Little Fighter 2 v1.60..	(1)
PSP homebrew - LameCraft	(1)
VSHPong Gamma now with On/..	(1)
CSPortable 0.74 - added ne..	(1)
Modern Warfare 3 visits Ji..	(1)
FreePlay: eLoader for the..	(1)
PSP homebrew - CFW 6.20, 6..	(1)

Top Jumps this Month
neur0n Knocks Out An..	(95)
Bust Out Your PSP Fo..	(85)
Pokemon Liquid Cryst..	(83)
PSP homebrew - LameC..	(62)
PSP Comics Reader v2..	(49)
PSP Homebrew: 6.xx P..	(41)
PSP Homebrew - PSPDi..	(39)
Hellcat Working On R..	(39)
PSP homebrew - DSonP..	(38)
neur0n Gives You Mor..	(36)
PSP GBA v1.2: Gamebo..	(33)
Sound Off: On Game E..	(30)
Another CFW Goodie F..	(27)
Soywiz Releases PSP..	(26)
Sound Off: Should Ap..	(25)
Homebrew - PSP/PS3 P..	(23)
GTA: Liberty City St..	(22)
PSP homebrew - Mario..	(20)
EA Shuts Down More S..	(19)
PSP Google Chrome po..	(19)
PSP homebrew - PSP..	(18)
PSP homebrew - Audio..	(18)
PSP homebrew - PSP L..	(17)
PSP CFW: 6.60 ME & L..	(16)
PSX2PSP v0.7: a new..	(16)

Quick Jump Daily Digest

THQ preps multi-million dallar campaign for WWE SmackDown vs. Raw 2008

Related Stories:

Comments