The 100 Most Social Brands of 2008, courtesy of Vitrue

Posted Jan 30, 2009 at 3:45PM EST by Glenn M.

Listed in: News Tags: CNN, Microsoft, Nintendo, Sony

Look back for a sec and try to remember which brand has been the most talked about, most advertised, and most hyped last year. Well, social media services provider Vitrue did more than just that, measuring the amount of mentions of around 2000 brands, naming the 100 most social brands of 2008.

But how exactly did they measure this? Vitrue conducted a daily analysis of over 2000 brands, checking online conversations, forums, blogs, photo and video sharing sites, etc. They measured how much a brand is mentioned, whether in a good way or bad, since even a bad mention would still bring attention towards the brand.

Well enough of that, here is the Top 20 from that list of 100. You can just go to Vitrue's blog (see Via link) if you want to see the whole list. This list shows which companies have been making their presence felt and are doing so quite well.

iPhone
CNN
Apple
Disney
Xbox
Starbucks
iPod
MTV
Sony
Dell
Microsoft
Ford
Nintendo
Target
PlayStation
Mac
Turner
Hewlett-Packard
Fox News
BlackBerry

So the #1 is the iPhone, no surprise there. For gaming we have Xbox at #5, while the PlayStation is at #15. Sony is at #9, Microsoft stands as 11th. Nintendo makes it to #13, but what's interesting is that the top-selling Wii isn't even on the Top 100.

And fanboys, please, no flame wars okay?

Via Vitrue

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The 100 Most Social Brands of 2008, courtesy of Vitrue

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