Sudden withdrawal: no E3 for Atari

Posted May 12, 2009 at 6:05AM EST by QJ Staff

Listed in: Tags: Atari, ESA

"Who you gonna call? Not Atari, that's who."

Aww, and I was so expecting to see some Ghostbusters PSP action in E3! Turns out that Atari will be pulling out from this year's gaming event - and no, it's not really because of Swine Flu concerns.

They're pulling out of the show floor and have confirmed that they won't be making any sort of press conference in LA during E3. From a press representative of Atari:

Atari has made the proactive decision to attend but not exhibit at this year's E3 event. Although we feel E3 benefits the entire games business, we are very focused around other selling and marketing initiatives for our upcoming Ghostbusters, Champions Online and other to be announced titles.

With the ESA website still listing Atari as one of its exhibitors, this sudden turn of events makes it appear as if it was a last minute decision on Atari's part. Dude, there's like three weeks left before the event, and only now they decide to pull out? Aww.

Via BigDownload

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I have no doubt this is Phil Harison at work, focusing the companies resources to pump out good content and forget spending retarded amounts of money they don't have to have a flashy show. There's a reason he was high up when he worked with Sony, he knew exactly how to run a business and run it well.

# Yes — ptspyder 2009-05-12 10:03

Not effectively marketing your products is a brilliant strategy. I wonder why more companies don't do it!

# Well. — kupomogli 2009-05-12 12:21

You do know that E3 doesn't heavily effect sales that much. Regardless whether the consumer sees game footage at E3 or at some random site later on they're still seeing it.

# Networking — apex05 2009-05-12 12:59

A lot of these shows are more about business networking now, meeting other developers, getting some press coverage and letting the public in to see what's happening just doesn't have the same effect as it did 10 years ago, i'm just surprised there's any public events left.

# Ummm — TROG3NATER 2009-05-15 14:51

Wasn't Phil Harrison the one who pulled a press conference to show off the PS3's awesome SIDESHOW ability WOW AMAZING NOW THAT'S COOL STUFF RIGHT THERE.....

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