Study: M rated games sell more

Posted Sep 10, 2007 at 2:21PM by QJ Staff Listed in: News, Titles Tags: ESRB
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Mature ESRB - Image 1It's official: a study conducted by the Electronic Entertainment Design and Research (EEDAR) has proven that highly-rated games sell more than other games, despite naysayers.

The study is titled "Console Intelligence Brief 2007", and deals with the relationship between gaming review scores and retail sales numbers. What EEDAR found out is that games which scored highly in gaming reviews were the titles that sold the most copies, with 2 percent of the top games earning gross sales as high as 531 percent more than the average.

Interestingly, mature-rated titles garnered the highest game review scores from MetaCritic and are the highest-selling games to date.

The source of data is nothing to be scoffed at: EEDAR got their numbers from 219 retail and 187 downloadable next-gen console games (taking their genre into account), their ESRB rating, gross sales, MetaCritic scores, and other features.

Other interesting tidbits reveal in the study are that fact that the Nintendo Wii released more than double the number of retail and downloadable games compared to the PS3 and Xbox 360, and that shooter games score the highest gross sales compared to other gaming categories.

Via Gamasutra

 
 
 

Comments

by - 2007-09-10 15:03:37
FFVII remake we want :)

Ho doesn't want FFVII remake? Ehhh I love this game :D.
by - 2007-09-10 15:09:54
lol @ kakaliki

really I would have thought it would go E, M, T, A
by - 2007-09-10 15:34:49
wii

the wii has so many more games because they are including all the VC titles... re-releases of older console games. outrageous. not to mention all the ps2 and psp ports.
by - 2007-09-10 15:52:47
Ratings don't sell, games do.

A Rating on a box won't sell, the games do. Just because a game is rated M doesn't mean a kid will convince their out-of-reality parent to buy it, they hear their friend talking about this great scene where you walk into an office and a giant t-rex rips through a window and bites a injured NPC in half (dino crisis, PS1). Teen and Everyone games just tend to have looser plots, less drama, and bad multiplayer gameplay. rated M games sell more because most of them have a great story, great gameplay in single as well as multiplayer, and (in the case of xbox 360) most are online. Gamers don't only go for violence, but in todays industry, that's what most good games offer.
by - 2007-09-10 17:22:27
NO, really?

The only games I buy are T on up...
by - 2007-09-10 17:36:29
WTF?

Then what about sports games?? They're not Rated M, but are the most selling games in the US. ROFL That makes no cents.
by - 2007-09-10 18:21:52
umm

this study proves you wrong +]
by - 2007-09-10 18:24:29
asdfasdg

thats justs sports, the M ratings includes a wide variety of game genres
by - 2007-09-11 00:48:24
sss

im with ya here, the m games ALLOW for more development, i never look at a rating, never have, doesnt matter to me, if the game is good its good, if its crap its crap. i never liked manhunt or gta... too boring, but i loved western samurai, puts those games to shame on violence.... so just cause its violent doesnt make it good, an m rating only means that it wasnt fully restricted, unfortunately some games have been forced to seek t ratings to make sales, kinda sucks...
by _F1 - 2007-09-11 06:29:42
...

You're cool.
by - 2007-09-11 07:31:48
lol cents!!

your right it makes dollars!! kekeke.
by Mister Common Sense - 2007-09-11 09:49:55
and...

Adults Only games would sell even better if stores sold them or game developers weren't afraid to make them. Of course a rating alone won't sell a game. I want the adults only version of Manhunt 2 damnit! I'd also like to know exactly what had to be removed to get an M rating.

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