Sony's "Dude, Get Your Own" campaign invades TV

Posted May 2, 2007 at 1:29AM EST by Mabie A.

Listed in: News Tags: NBA, Sony

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Upping the ante for their "Dude, Get Your Own Campaign", Sony has now announced that its new marketing strategy will now include TV spots, which will be airing throughout May. You might want to keep a look out for that ad, and hopefully, the company will be able to get this commercial just right.

TV shows giving airtime for Sony's new TV commercial include "King of the Hill" (FOX), "South Park" (Comedy Central), "Adult Swim" (Cartoon Network), the NBA Playoffs (TNT), "Adult Swim" (Cartoon Network), and "WWE Smackdown" (CW). Apart from that, the good ol' intarweb will also be having its share of this infiltration from Sony via websites like IGN, Gamespot, ESPN, and more.

And the ball really just keeps rolling for Sony as it will also be sending over promotional materials via direct mail. Not only that, but it will also be launching a brand new website for the "Dude, Get Your Own" campaign.

If Sony successfully avoids any other social faux pas with this new strategy, then we just might see Sony's profits shoot straight up, thanks to the skyrocketing sales of its PlayStation Portable (PSP).

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Comments 

 

# Dude get your own! — Guest 2007-05-02 03:14

Yeah dude, get your own! Your own what?

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# ... — Guest 2007-05-02 03:29

*****

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# adultswim — Guest 2007-05-02 03:51

it's showing twice as much there....

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# price drop — Guest 2007-05-02 09:09

do u think theyll have another price drop on the psp? i would surley buy one if so. and i have seen one of those dude get ur own psp commercials before. i like the comercials with the fuzz balls and squrrials and stuff like that for the psp more then the dude get ur own stuff

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# clever — Guest 2007-05-02 09:58

wow sony is clever, just like the cheez it's

get your own box

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# Balls drop — Guest 2007-05-02 10:28

I like those posts which make the best use of the English language. Spelling, Grammar, vowels.... Hey, girlfriend - listen to EBN-OZN - and discover the erotic pleasures that a vowel can give.

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# agreed with clever — Guest 2007-05-02 10:40

sony cant never think of its own ideas, just like how the stole the wiis idea by putting a motion sensor. they also compied a bunch of other crap to

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# wt? — Guest 2007-05-02 11:13

wts vwl? y mst b shttng m rght. fck y.

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# ? — Guest 2007-05-02 16:23

At least this ad campain is not racist/stupid/uninformative.

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# .. — Dodo 2007-05-03 15:59

PSP. Playshlong Portable.



It's a shlong... that you can play with outside.







haha j/k.. i love PSP

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# I miss em' — Guest 2007-05-05 15:07

I loved those squirrel and fuzz psp commercials, I would laugh and they would entertain me, they persuaded me to buy a psp,... I wish I could see one of them commercials again, I miss em'

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# better than past ads — Guest 2007-05-07 19:19

At least people actually see the product, and the ad can't really be misinterpreted. I like that it actually shows off the graphics a bit (though it is short), it shows the public that the PSP is capable of PS2-quality graphics.

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