Sony Style unveils Backstage in-store tech support

Posted Jun 26, 2007 at 5:42AM EST by Karl B.

Listed in: News Tags: New Jersey, New York, Sony, VAIO

Sony Style (image from zerodimension.net) - Image 1

Here's some more good news for Sony gadget owners. It seems like the company has taken a cue from the genius Bars at Apple stores and has unveiled Backstage, Sony's very own in-store tech support.

This new addition to the Sony Style retail shops will support both technical help and consultations. Owners of Sony-made gadgetry such as Vaio laptops, PSPs, and the like can take them in for diagnosis or parts replacement. According to Electronista, Sony says that Backstage can also help customers choose the system that's perfect for their needs.

Prices for the services have yet to be announced, but Electronista mentions that for an extra fee, out-of-warranty service will be available. You can check out Backstage at Sony Style outlets in New York and New Jersey. More stores will be getting the Backstage treatment in the following weeks.

Via Electronista

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Sony Style unveils Backstage in-store tech support

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