Sony shifts PSP ad campaign to target moms |
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Perhaps in response to Nintendo targetting moms as a potential market for the Wii, Sony has shifted gears in their ad campaigns for the PSP. Under the tagline, "Sugarplums aren't the only things dancing in their heads," the company has just launched an interactive advertising campaign - on marthastewart.com, no less - that targets 35-60-year-old female gift givers.
The campaign will also run on AOL's Parenting channel, parenting.com and shopping.com. Quite a change from the PSP's 18-34-year-old core audience.
At the same time, Sony is also launching a promo program that will let people bring memory sticks or PSPs to more than 6,000 retail stores all over the U.S. to download game demos and online coupons. Sony will swap the content that's available for download every eight weeks, and retailers can even customize the material to promote specific titles.
Sony also has a pair of 30-second TV spots tagged "Find me." The spots tell the story of a guy searching for a girl (how cliched) via clues left in a Sony memory stick on his pillow. The spots will be combined into one 60-second commercial that tells the same tale with some variations in the storyline in December.
22 Jumps Sony: Get a free game with PSP Go
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Comments [refresh]
FIRST
Sony tries to update your parents too..
but DO NOT UPDATE, if you still want some pocketmoney from them!
now... according to the logic of many sony fanboys when this was applied to the wii.. this now makes the psp a kiddy handheld.
The DS fits this category much better already too.
well people say that the Wii is a kiddy console because of the type of games it delivers, not cause of advertsing.