Sony Computer Entertainment Europe Gets Away With Controversial Ads |
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Sony Computer Entertainment Europe (SCEE) and its ad agency TBWA/London heaved a collective sigh of relief when the Advertising Standards Authority decided not to ban their controversial PSP advertising campaign. If our English friends would recall, Sony used a series of suggestive and naughty straplines in their campaign - "Strong language and scenes of a sexual nature here", "Your girlfriend's white bits here", and "Saucy emails won't get you fired here". Add to that the posters bearing the line "Take a running jump here". They're harmless when plastered all over retail shops, but when they're on Manchester's Piccadilly Train Station, there's no telling what the ad can do. Worst case scenario, commuters might just have the sudden urge to throw themselves in front of oncoming trains. No need to worry though as the ads were already pulled out from the station.
Despite the suggestive ads, Sony only received 45 complaints that the ads encouraged violent and anti-social behavior among young people and that references to sex were offensive.
The Advertising Standards Authority decided not to impose a ban on Sony ads, claiming that even though some of the locations of the ads were unacceptable, they contained no explicit language or images likely to cause widespread offence or harm to children.
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Comments [refresh]
1st post!
yea what the hell does "white bits here" mean
yea it means untanned regions. haha.
^What the *Bleep* does White bits here mean?
thats ****** stupid on sonys half wort add ever
im with number 2 wtf
WHAT?? that's what it means? them brits be crazy with dem whites. sk337 sk337 sk337
OKAYYYY
What does it mean??? Please explain.
im guessing the girlfriend cheated with a guy and had sex with him. So her face is all filled with... *cough* cum dripping..
This is OLD...
i still dont c how thats going to help sales
The white is the untanned regon? So what is it bitting? Why the hell is it bitting in the first place
?
http://wayoftherodent.com/bonus/IotM72.htm
And the white bits thing means that you can take pictures of the untanned region of your GF (hopefully the *****/tits) with a sony camer, then pop the mem stick in ur psp and carry it with you
DEEE DEEEEE DEEEEEEe
You guys are really dum, lol
The WHOLE media is run by sex and sexual themes, how can ANYONE complain about this? Go complain about beer ads while you're at it!
you lot are either very dumb or very young children!
'white bits' are the untanned parts on a body!! jeeeeeez
dont take a genius does it?!
finNALY SOME MANCHESTER SPECIFIC PSP NEWS . I VE SEEN THAT ADD ON PRINCESS STREET IN MANCHESTER , JUST BEFORE WHITWORTH STREET .
.....MOST OF THE GIRLS HERE DONT GET ENOUGH SUN SO THEYRE WHITE ALL OVER .
I am freakin 14 and I got the joke.
When the say white bits they are talking about boobies and maybe the vaginal area because most of the time they are untanned hence you do not see lots of naked ladies out all the time.
Notice it is talking about multiple so its most likely boobies.
As for the joke they are saying take a picture of your girlfriends naughty places and carry them to view in the bathroom anytime you want.
That simple,
i think only people from europe understand it, it makes no sense to me.
hey dont forget scotland were still here and we do have psp's
I'm 14 and American and understood it. Are you all *****ing retards?
It looks like Sony is still trying to appeal to the wigger/chav culture. ROFL.
*chav scum
You guys are kidding right?
Did you people seriously didn't understood the double meaning of the advertisment...?
The White bits?
The theets...?
The Joke...?
I must be getting stupid, beacuse I was seriously thinking people WAS getting stupid...
ive never once heard of tan lines be called white bits here in SoCal.
White bits means the girls cum jackasses. Its no wonder you guys are posting here on pspupdates
white bits is referring to hair dandruff...or lice.
I love sony's commercials!! hahahahahah..
Priceless...
Some people need to open their minds. Great Advertising.
you boyfriends white white bits here