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Sony calls on opera for marketing help |
Listed in: News Tags: English National Opera, London, PS2, Sony, UK
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Even though you are all PS3 fans, we guess you are familiar with the Wii Opera browser. Don't you fret though, li'l boys. Sony decided to get its own and a real opera at that: the English National Opera.As part of its campaign and an attempt to broaden its market, Sony PlayStation UK shared a couple of days ago that it is now focused on gearing both consoles, the PS3 and the PSP, towards high-end education and entertainment. Accordingly, the videogame console manufacturer commissioned the English National Opera to come up with a production entitled Giacomo Puccini's "La Bohème".
The opera they will be sponsoring is intended to give "the PlayStation generation" a glimpse of life backstage. It will be held at the London Coliseum where a PS3 will be installed in the foyer. Likewise, Sony added that it is also preparing a campaign with British schools bodies that will package and promote PSP as a learning tool.
The shift in marketing strategy could be attributed to he latest report that Britain's 7.5 million PS2 owners are typically male and aged 24. "We don't want the PS3 to be pigeonholed as a video game. We want people to look at PlayStation as a brand in a different way," shared Carl Christopher, Sponsorship Manager at Sony PlayStation UK.
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